General Mechanical Requirements & Print Ad Specification

AMA Publishing
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AMA magazines and journals use computer to plate (CTP) technology. Advertising must be supplied in a digital format.

PDF Requirements

It is recommended that ads be produced as PDF/X1a:2001 compliant files. Scanned images must be high-resolution (300 dpi). All color files must be CMYK and saved in TIFF or EPS format. (No spot colors, RGB, LAB or ICC color profiles will be accepted.) All fonts must be included; True Type fonts are not acceptable.

Other Acceptable Formats
Adobe InDesign; Quark XPress (version 7.0 or earlier), provided all images and fonts are included; Adobe Photoshop and Illustrator (CS3 or earlier), provided all fonts are embedded or outlined, all images are 300 dpi and file is CMYK; high-resolution EPS, TIFF or JPEG files (CMYK).

Unacceptable Formats
Microsoft Publisher; word processing software such as Word or WordPerfect; presentation software such as PowerPoint.

Color Proofs
Ads must be supplied with a laser quality color proof or they will be printed to SWOP standards. The printer/publisher will not be liable for color complaints when files are submitted without an acceptable color proof.

Transport Media
Files should be submitted on CD-ROM, e-mailed or posted on AMA’s FTP site. E-mailed files must be archived using WinZip (PC) or StuffIt (Mac) and sent to your advertising account executive or advertising production. (Please limit e-mail files to less than 5 MB.) Contact your account executive if you have production questions or need AMA’s FTP information, e-mail address or mailing address.

AMA Commission and Payment Policies
15% of gross billing on advertising space, color and position is allowed to recognized agencies, provided invoice is paid within 30 days. Interest at 1.5% per month will be added to balances open after 30 days. No agency commission is allowed on production charges. Invoices are dated as of the issue date and are payable upon receipt. Ads from outside the United States must be prepaid in US funds.

Adequate notice, prior to the closing date, is required to cancel any space commitment. Short rates and/or credits will be issued according to discounts actually earned. Rates, conditions and space units are subject to change at any time. Advertisers with written contracts are protected from any increase up to a maximum of three months after the effective date of the change.

General Conditions
By issuance of this media information and Rate Card, publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising published in the periodicals produced by the American Marketing Association and by tendering of such insertion orders, the advertiser or advertising agency shall indemnify and hold publisher, its employees, agents and subcontractors blameless for any expenses, damages or costs (including attorney’s fees) resulting from publisher’s compliance with such insertion orders.

  • Publisher reserves the right to reject any advertisement.
  • Publisher reserves the right to add the word “Advertisement” to or reject advertising that simulates editorial.
  • Publisher reserves the right to hold the advertising agency and the advertiser jointly and severally liable for the monies as they become due and payable to the publisher.
  • Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conflict with its policies.
  • Publisher will not be held liable for errors in key numbers.
  • Publisher’s liability for any error will not exceed the cost for the advertisement’s space.

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AMA Publishing
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