Digital Publications

Jen Benstein
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The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. 

NEW - Publications are now available in digital editions. Please make sure you are logged in to view your subscriptions.

*All AMA members have access to Marketing News and the journal or magazine to which they subscribe. Additional publications are offered to members at a discounted rate; please contact
Customer Service for more information.

 

  Marketing News Magazine, AMA's monthly membership publication, has a fresh take on all aspects of marketing, from advertising to sales, b-to-b to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering the industry’s basics and the core concepts around which winning programs are built. Download Digital Edition
Marketing Insights Magazine magazine encompasses the needs of not only marketing researchers, but also the growing number of marketing professionals who have found their job responsibilities expanding to include compiling, assessing and acting on research insights Download Digital Edition
  Marketing Health Services Magazine, a quarterly magazine specifically aimed at senior-level healthcare marketers and managers, offers targeted information, practical strategies and thought-provoking commentary to help achieve your goals and shape your vision.  Download Digital Edition
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Marketing Management Magazine, published quarterly this magazine focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives.
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Marketing Research Magazine is tailored specifically to managers of marketing research activities. Researchers and managers count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software.

 

 

AMA Journal Subscribers 

To access online journal issues you must be a registered user of journals.ama.org (Note - this is a separate website and requires a different registration username and password)

All journal subscribers should have received an email at the time of registration with information on how to view online journals. (Note - you will only have online access to the journals to which you subscribe)

If you have any questions about activating your online journal please contact Customer Service at info@ama.org, +1.312.542.9000 or 800.AMA.1150

 

Journal of Marketing - For more than seven decades, Journal of Marketing has been a vibrant outlet for the communication of ideas and thought leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners. View Digital Edition
Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques. Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications. View Digital Edition
Journal of International Marketing  is geared both to international marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of the latest marketing theories, in-depth articles, and coverage of new methods. Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. View Digital Edition
Journal of Marketing & Public Policy is a source for understanding today's most important issues. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration. View Digital Edition

 

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Jen Benstein
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