International Alliances

Jen Benstein
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Key Takeaways

The American Marketing Association is expanding its reach within the international community.  This multidimensional approach includes creating alliances with key organizations in all continents.

Each international alliance partnership represents thousands of marketing professionals that are now part of an expanded global community. AMA members will no doubt benefit from the knowledge exchange and the increased networking opportunities.

Please come back to this page periodically as more alliances are in the works. 







Asia Marketing Federation

The American Marketing Association (AMA) and the Asia Marketing Federation (AMF) have agreed to promote collaboration between the two organizations.

The overriding goal of the alliance is to help advance the knowledge and practice of marketing and to enhance the value proposition of the marketing associations and the benefits provided to their members.

The AMA and AMF will encourage direct contact and cooperation between their management, staff, volunteers and members while defining the following areas for potential cooperation:

  • Sharing of marketing information and knowledge
  • Promoting benefits, offerings and membership in each organization
  • Asia based marketing conference(s) or thought leader event(s) developed by AMA and AMF with participants from the east and west.













Asociación de Marketing de España 

The American Marketing Association (AMA) and the Marketing Association of Spain (Asociación de Marketing de España - MKT), founded 50 years ago in Spain, have signed a Memorandum of Intent to share knowledge and develop joint initiatives that benefit the development of the marketing profession and provide additional value to their members beyond their respective borders.

Thanks to the Memorandum signed between both organizations, members of MKT may be part of AMA and vice versa, under special conditions and thus have access to all publications, tools, conferences ... It is an agreement that brings together more than 30,000 professionals in the marketing world.

Special Offer for AMA Members:

AMA members can now join MKT at a reduced fee. Please click here for a full description of benefits and to fill out the application form. 

Completed forms should be sent to: asociació  Please indicate in your email that you are an AMA member and a 20% discount on the published fees will be applied to the total.





European Marketing Academy

The American Marketing Association (AMA) and the European Marketing Academy (EMAC) have entered into a collaborative relationship to better serve their respective memberships and strengthen the ties between both groups.

The initial focus of this collaboration is on joint events and special membership offerings.

EMAC is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. The Academy has over 1000 members from more than 57 different countries in all five continents.

Author Bio:

Jen Benstein
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