AMA Publishing
Current average rating    
Key Takeaways

Marketing News

Gordon Wyner

Gordon Wyner is vice president of client solutions at global research agency Millward Brown. As a senior client-facing professional, his roles include client relationship development, proposal design and presentation, and execution and delivery of projects. He has advised clients such as Dell, Bank of America, Wyeth, American Airlines, Allstate, Kraft, Verizon, Capital One and IBM.

As an executive and senior management team member, Gordon has developed new product solutions, built teams and capabilities, and developed and executed marketing strategies and tactics. His executive experience includes senior positions in Millward Brown, Mercer Management Consulting (now Oliver Wyman), and Marketing and Research Counselors (MARC).

A longtime AMA contributor, Gordon currently serves as contributing editor for Marketing News' Marketing Management section. Previously, he helmed the former standalone publication, Marketing Management. And prior to that, he was a frequent contributor to both Marketing Management and Marketing Research magazines.

Gordon now pens regular thought leadership columns and Q&As for Marketing News, covering innovation and forward-looking business trends in his "On the Radar" columns, and issues related to the inner workings of marketing departments in "The Business of Marketing," among other topics.



David A. Aaker      

David A. Aaker is the vice chairman of Prophet, a brand-driven strategy consulting firm, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, and an advisor to Dentsu Inc. A recognized authority on brands and business strategy, he is the recipient of the the MIT Buck Weaver Award for contributions to the theory and practice in marketing science and was named as one of the top five most important marketing/business gurus by a survey of marketing executives.

The author of more than 100 articles, David has won awards for the best article in the California Management Review (twice) and in the AMA's Journal of Marketing (twice). His 14 books, which include Strategic Marketing Mangement, Manging Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler), Brand Portfolio Strategy and Spanning Silos have been translated into 18 languages and have sold around one million copies.

David is an active Prophet consultant and speaker around the world and is on the board of directors of California Casualty Insurance Co. and the Food Bank of Contra Costa and Solano Counties.

For Marketing News, David contributes the "Aaker on Branding" column. He joined the columnist lineup in 2009.

Follow David at Twitter.com/davidaaker or on DavidAaker.com.



Josh Bernoff


Josh Bernoff is senior vice president of idea development at Forrester Research and is responsible for identifying, developing and promoting some of the company's most influential and forward-looking ideas. Josh is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business and Groundswell: Winning in a World Transformed by Social Technologies, both published by the Harvard Business Review Press. In 2008, the Society for New Communications Research picked Josh and his Groundswell co-author Charlene Li as "visionaries of the year."

Josh's research, analysis and opinions appear frequently in publications like The New York Times and The Wall Street Journal.

For Marketing News, Josh contributes the "Social Media" column. He joined the columnist lineup in 2008.

Follow Josh at Twitter.com/jbernoff or on Bernoff.com.



Larry Crosby
Lawrence A. Crosby

​Lawrence A. Crosby is dean of the Spears School of Business, the Norman and Suzanne Myers Endowed Chair for Excellence in Business Administration, and the Richard W. Poole Professor for Excellence at Oklahoma State University.

A longtime AMA contributor, Larry pens a column on customer engagement for Marketing News' Marketing Management section.


Michael Czinkota
Michael Czinkota
​Michael Czinkota teaches international business and trade in the Graduate School of Business at Georgetown University, where he also served as the chairman of the National Center for Export-Import Studies. Fluent in Spanish and German, he has held professorial appointments in Asia, Australia, Europe, and the Americas.

Michael served in the U.S. government during the Reagan and Bush administrations. Previously, he was a partner in a fur trading firm and in an advertising agency. His academic work has focused on export development strategies, and the linkage between terrorism and international business. He has written widely in leading journals on the topic and teaches a graduate seminar on International Terrorism and Marketing. 

Michael has worked with the U.S. Department of State on terrorism preparedness. He is the author of Mastering Global Markets, which reflects the challenges of international management in a world of conflict and uncertainty. His International Marketing text is now in its 10th edition.

He serves on several corporate boards and has worked with corporations such as AT&T, IBM, GE, Nestle and US WEST. He has advised the Executive Office of the President and the U.S. General Accountability Office on trade policy issues. He also serves as advisor to the United Nations and the World Trade Organization.

Follow Michael at MichaelCzinkota.com.


Jeffrey Hayzlett

Jeffrey Hayzlett is a global business consultant and author of The Mirror Test: Is Your Business Really Breathing? and Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.

Previously, Jeffrey was CMO of Kodak.

For Marketing News, Jeffrey pens the "Agents of Change" column. He joined the columnist lineup in 2012.

Follow Jeffrey on Hayzlett.com or at Twitter.com/JeffreyHayzlett.


Michael Krauss

Michael Krauss is a veteran business advisor, strategic marketer and organizational coach with more than 30 years of hands-on professional experience. As president of the Chicago-based Market Strategy Group he advises C-level executives on business direction and go-to-market strategy. As a writer, Michael's @ C-Level column provides a senior-level perspective on the issues facing marketing management. He strives to make those C-level issues relevant and approachable to marketers of all levels.
Michael began his career in packaged goods marketing and led the introduction of the nation's No. 2 chocolate cookie brand, Keebler's Chips Deluxe. He migrated from chocolate chips to computer chips and professional services and served as the first worldwide director of marketing for Andersen Consulting (now Accenture). He has taught on the faculty of the University of Chicago's Graduate School of Business and serves on the board of the University's Polsky Center for Entrepreneurships. He is a director of Ellerbe Becket, the global architecture and engineering firm and co-chairs Chicago Mayor Richard M. Daley's Council of Technology Advisors. Michael holds a B.A. and M.B.A. from the University of Chicago and a C.P.A. from the University of Illinois.
For Marketing News, Michael contributes the "@ C-Level" column. He joined the columnist lineup in 1998.


Don Schultz


Don E. Schultz is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University. He is also president of the consulting firm Agora Inc., a global marketing, communication and branding consulting firm, both in Evanston, Illinois.
Don has consulted, lectured and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion and communication management around the world. He is the author/co-author of more than 24 books and and more than 100 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Management. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, is the editor of the international Journal of Integrated Marketing Communication and is on the editorial review board for a number of trade and scholarly publications.
Don holds appointments as an adjunct professor at the Queensland University of Technology in Australia, as a visiting professor at the Cranfield School of Management and at Hull University's School of Business, both in the United Kingdom. He has been a visiting professor at Tsinghua University and Peking University in Beijing, China, and Hanken, the Swedish School of Economics in Helsinki, Finland.
For Marketing News, Don contributes the "Master Plan" column. He joined the columnist lineup in 1991.
J. Walker Smith
J. Walker Smith

​J. Walker Smith is executive chairman of The Futures Company, a global foresights and futures research consultancy that is part of the Kantar Group of WPP. 

Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends,” and he consults with clients globally about trends, futures, marketing and advertising strategy. 

He is the co-author of four books, including Rocking the Ages and Life Is Not Work, Work is Not Life. He is a speaker, a columnist for Marketing Management, a blogger for Branding Strategy Insider, an avid daily tweeter and a former public radio commentator. 

He is a 2012 inductee into the N.C. Advertising Hall of Fame.  Walker holds a doctorate in Mass Communication from the University of North Carolina at Chapel Hill.


Author Bio:

AMA Publishing
Add A Comment :