Nonprofit Marketing Conference: Washington D.C.

Mandarin Oriental Hotel, 1330 Maryland Ave, S.W.
Washington, D.C. 20024
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Register Here

Link to Brochure

Every nonprofit has a story. As the organization’s marketing professional, it’s your job to make sure it’s being told – and truly engaging the audiences you need to reach. How are you doing? If you’re like other nonprofit marketers, you would welcome an opportunity to step back from every-day demands and focus on your organization’s biggest asset – its story.

This year’s conference is your chance! Join nonprofit marketing colleagues from across the country for three days of interactive sessions that will equip you to be more successful conveying your story – and increasing the power of your nonprofit’s brand. After kicking off the conference with a keynote presentation and workshop on storytelling, we’ll offer case studies of organizations that are getting it right, dig into how to convey messages using specific marketing channels, and – ultimately – share how to measure the results of your work.

You’ll leave this conference equipped to inspire your unique audiences to action and prove – to internal and external stakeholders – the vital role marketing plays in delivering on your organization’s mission. 

  • Participate in interactive sessions with high-caliber speakers
  • Learn from your colleagues’ success (and missteps)
  • Get face time with leading marketing experts
  • Build your professional network
  • Win prizes in our daily drawings
  • Visit with exhibitors to learn how they can help you
  • Recharge your battery and get new inspiration 

Who Should Attend

  • Senior Level Marketing and Communications Executives
  • Senior Development Professionals
  • Volunteer Directors

About the AMA Foundation
The American Marketing Association Foundation's (AMAF)
mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association, the AMAF achieves this goal through support of nonprofit marketing conferences and other training initiatives, scholarships, research, online and electronic resources. We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics and scores of voluntary and community organizations. The Foundation also champions and supports excellence in marketing and diversity in the marketing profession. For more information, visit

Storytelling as Best Practice
Andy Goodman
Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. In the public interest sector, though, translating complex issues, goals that are often intangible and abstract ideas into a good story can be a daunting challenge. Modern technology has given us shiny new tools to help us communicate – from PowerPoint to the Internet – but in our fervor to remain current (and appear “professional”) we often ignore our natural inclination to tell a good story. In “Storytelling as Best Practice,” Andy Goodman will explain why he believes storytelling is the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.

An author and nationally-recognized speaker based in Los Angeles, Andy Goodman ( specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a public speaker, Andy regularly delivers presentations including, “The Four Connecting Points,” “Storytelling as Best Practice,” and “Why Bad Ads Happen to Good Causes.” He publishes a monthly newsletter, free-range thinking that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was also selected by Al Gore to train 1,000 volunteers who are currently making presentations about global warming around the world.

Advisory Board

Tom Abrahamson, Chairperson, AMA Foundation, Managing Director & Principal, Lipman Hearne, Inc.
Alan R. Andreasen, Professor of Marketing, Georgetown University
Paula Oyer Berezin, President & Chief Strategist, Social Capital Partnerships
Meme Drumwright, Associate Professor, Advertising, The University of Texas at Austin
Carolyn Miles, Executive Vice President/Chief Operating Officer, Save the Children
Alice Young Sabl, Ph.D, Women’s Board President, Goodman Theater
Bill Toliver, Managing Director, The Matale Line

Conference Committee

Casey Minix Bagnall, Strategic Partner Relations, American Red Cross National Headquarters
Karen Bresson, Director of Marketing & Branding, Society of Actuaries
Lisa L. Chernick, Executive Director, American Marketing Association Foundation
Rachel Hutchisson – Director, Corporate Relations & Philanthropy, Blackbaud, Inc.
Clara Nelson, Program Manager, American Marketing Association
Jennifer Gennaro Oxley, Managing Director, Mid-Market, U.S. Chamber of Commerce, AMA D.C. Chapter President
Cynthia Round, Executive Vice President, Brand Leadership, United Way of America Brian Sobelman, Associate VP of Web and Direct Marketing, Save the Children
Jeff Terry, Vice President, Cause Branding, Cone, LLC


Click here for full Program Details
Registration is not available at this time.

Mandarin Oriental Hotel
1330 Maryland Ave, S.W.
Washington, DC 20024
Phone: 202.554.8588
Fax: 202.554.8999
Reservations: 888.888.1778
Hotel Website:
CVB Website:

Room Rates: $204.00 single/double occupancy (plus applicable tax, currently 14.5%) Rates will be honored three days prior and post of the meeting dates, based on availability..

Set at the heart of the U.S. capital between Maine and Maryland Avenues and 12th and 14th Streets, SW, Mandarin Oriental, Washington D.C. has redefined luxury in the city. Just streets away from the nation’s most revered monuments and the Smithsonian Institution, the hotel is also within easy reach of Capitol Hill and the seat of power. With 16 different types of hotel rooms and suites to choose from, everyone will find one to their taste – not to mention something to enchant the palate, at the choice of exquisite restaurants and bars. Leisure travelers will be delighted by the 10,500 sq. ft. health spa, fitness center and indoor pool with dramatic waterfront views.

Cut-Off Date: June 16, 2008
The AMA has negotiated special group rates for the Nonprofit Marketing Conference. You must make your hotel reservations by June 16, 2008 and properly identify yourself to qualify for the special group rate. After June 16, 2008, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s room & tax is required to hold each reservation. Cancellations made after 4:00 p.m. on the day prior to arrival & no-shows will forfeit the initial deposit. Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of one night’s room & tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the Hotel website at for a full list of services & features.

Conference Attire
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater/jacket.

In July, the average high temperature is 88°F & the average low is 70°F.

AreaAttractions, Events and Tourism
The main pleasures Washington offers are all within a short walk of the hotel; the monuments to achievement and power, the nation’s political heart & the 18 museums of the Smithsonian Institute. Please visit the Washington, DC Convention & Tourism Corporation at

Conference Registration
Conference Registration will be open throughout the event as follows:
Monday, July 14th 10:00 a.m. – 5:00 p.m.
Tuesday, July 15th 8:00 a.m. – 5:00 p.m.
Wednesday, July 16th 8:00 a.m. – Noon

Quality Guarantee
AMA is committed to quality. If for any reason you are not satisfied with the 2007 AMA Nonprofit Marketing Conference the AMA will give you full credit toward another conference or refund your fee. All requests must be submitted to the AMA in writing.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require
program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance.



Purchase your ticket online at and receive a 5% discount off the lowest applicable fares. After you link to, enter your origin and destination, travel dates. Click on more search options and enter your promotion code number 578TN; then we will display the available flights. There are no fees for booking on line at when you use the special promotion code. Code is case sensitive so please use capital letters.

To check schedules and to take advantage of this offer, please visit, If you already are a Mileage Plus member you will receive 1000 bonus miles. Not a member yet? Sign up at to start your account towards free travel.

American Airlines offers a 5% discount on AA, American Eagle and AmericanConnections. Go to to book your flights or contact the American Airlines Meeting Services desk at 1.800.433.1790 for assistance with reservations and ticket purchase. The authorization number or promotion code for DCA-Washington Reagan is A6778AT.

  • Valid for 5% discount travel from all markets where American Airlines, American Eagle, AmericanConnection Service and all oneworld Alliance Partners (collectively "American Airlines").
  • The percentage discount can be booked on-line at for AA/AE flights only. Use the authorization number noted above as the promotion code. Certain restrictions apply.
  • Not valid for use in conjunction with any other discounted type fare, i.e. Senior, Child, Mlty./Govt., non-discountable excursion fares.
  • Discounts will apply to discountable fares where American Airlines, American Airlines codeshare, or oneworld alliance partners are involved. AA must be the governing carrier.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations as well. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST or, you may contact them via email at Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please contact 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number: D098599.
Avis Online Conference link:
Valet parking is available at the hotel for $39.20 per night & includes in/out privileges. Rates subject to change without notice.

Taxi cabs are readily available at the DC area airports.
Fares are approximately:
DCA - $15.00 one-way
IAD - $60.00 one-way
BWI - $70.00 one-way

Shuttle Service
Super Shuttle provides transportation to & from the D.C. area airports. Please call Super Shuttle at 1 800.BLUE VAN (258.3826) or 1 202.296.6662 to make reservations. You can also visit the website for more information or to make reservations
The rates are approximately:
DCA - $12.00 one-way
IAD - $27.00 one-way
BWI - $35.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

The metro system only has a stop at Ronald Reagan National Airport. The stop is adjacent to terminals B&C and upon exiting the metro stop, there is a pedestrian walkway which will take passengers into the airport terminal’s concourse where the jet gates are located.

Baltimore Washington International Airport has a train station located just a few minutes away with free shuttle service provided from the airport terminal to the train station. From there, passengers can board the MARC trains which transport passengers to Union Station in Washington D.C.

The nearest Metrorail station to Dulles International Airport is the West Falls Church Station on the Orange Line. Direct transportation to this station is available from the Washington Flyer Coach Service.

The closest station to the hotel is Smithsonian, take the Independence Avenue Exit then head south for 2 ½ block to 12th Street.

Area Airports

DCA – Washington Ronald Reagan National Airport
Distance from hotel: 7 minutes, 3.5 miles
Exit from the airport onto George Washington (GW) Parkway going north
Take I-395 North/US-1 North exit towards Washington
Stay left and follow the signs for US Route 1. This will put you on 14th Street, SW
Turn right onto C Street, SW and continue 2 blocks
Turn right onto 12th Street, SW and follow for 2 blocks
Turn right on Maryland Avenue, SW and come up the driveway
Arrive at 1330 Maryland Avenue, SW – Mandarin Oriental, Washington DC 

IAD - Washington Dulles International Airport
Distance from hotel: 35 minutes, 29 miles
Follow I-66 East to US-50 as it becomes Constitution Avenue
Turn right onto 14th Street, NW and proceed across the National Mall
Turn left onto Independence Avenue, SW and continue for 2 blocks
Turn right onto 12th Street, SW and follow for 3 blocks
Turn right on Maryland Avenue, SW and come up the driveway
Arrive at 1330 Maryland Avenue, SW – Mandarin Oriental, Washington DC

BWI - Baltimore-Washington International Airport
Distance from hotel: 43 minutes, 32 miles
Follow I-295 (Baltimore Washington Parkway) South towards Washington
Merge onto US-50 West which becomes New York Avenue, NE
Turn left onto I-395 South and follow to the 12th Street, SW exit
Bear left onto the D Street off-ramp, and turn left onto 12th Street, SW
Continue 1 block and turn right onto Maryland Avenue, SW to come up the driveway
Arrive at 1330 Maryland Avenue, SW – Mandarin Oriental, Washington DC



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