Marketing Boot Camp: Atlanta

Georgia Tech Global Learning Center: 84 Fifth St. NW
Atlanta, GA 30308
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee
In today’s ever changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA is offering this highly interactive program facilitated by an experienced AMA instructor.

What You Will Learn:
The AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:
  • The basic principles of marketing
  • A solid understanding of the marketing process
  • How to apply marketing fundamentals
  • Learn a framework for a basic marketing plan that supports your organizations strategic plan

Who Should Attend:
This is a basic marketing course, relevant to those who are new to the marketing profession or those who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing.
 

Agenda:

Day 1:

8am – 5pm
Continental Breakfast, Lunch and Breaks provided
  • What Marketing is and is not
  • How Marketing Works
  • Demonstration of the Marketing Process
  • Analyzing Marketing Opportunities and Selecting Markets to Serve
  • Differentiating Yourself from Competitors


Day 2:

8am – noon
Continental Breakfast and Breaks provided

  • Marketing Programs
  • Organizing, Implementing and Evaluating
  • Demonstration of the Marketing Process
  • Final Assignment
Registration is not available at this time.
Recommended Hotels

Hampton Inn GA Tech

244 North Avenue N.W.

Atlanta, GA 30313

1 404.881.0881

www.atlantageorgiatechdowntown.hamptoninn.com
http://www.hamptonatlanta.com

Rates: $124.00 single/double (plus applicable taxes, currently 15%, subject to change)

  • Complimentary Hot Breakfast (served daily from 6 am to 10 am)
  • Complimentary Local and 800 calls
  • Complimentary High Speed Wireless Internet
  • Complimentary use of hotel fitness center
  • Complimentary hotel shuttle available to go within a 3 mile radius of the hotel, including Global Learning Center during shuttle hours Monday – Friday from 7:00-11:00 a.m. & 4:00-10:00 p.m. (schedule subject to change)

Please call 1 404.881.0881 reference AMA MARKETING BOOTCAMP to make reservations. Rates are based on availability. The cut-off date for reservations is January 7, 2009. After January 7, 2009, reservations will be accepted based on availability and at the prevailing rate. Reservations must be accompanied by a first night room deposit. The deposit is refundable if cancellation notice is received 72 hours prior to arrival. 

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests are expected to leave a valid credit card or a cash deposit in the amount of $20 for incidentals at time of check in.

Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

 

Georgia Tech Hotel
800 Spring St.
Atlanta, GA 30308
1 800.706.BUZZ (2899)

The hotel has limited availability during the week. Call early to book your room.

 

Regency Suites Hotel
975 W. Peachtree St. N.W.
Atlanta, GA 30309
Reservations:  1 404.876.5003

The Regency Suites is located directly on the Tech Trolley Line, a free shuttle service.  Board the trolley on the southside of the Midtown MARTA Station. The trolley’s first stop is directly across the street from the Georgia Tech Global Learning Center.

Renaissance Atlanta Downtown Hotel
590 W. Peachtree St. N.W.
Atlanta, GA 30308
Reservations:  1 404.881.6000

The remodeled Renaissance Atlanta Downtown Hotel is a three-block walk to the Georgia Tech Global Learning Center.

Georgian Terrace
659 Peachtree St.
Atlanta, GA 30308
Reservations:  1 800.651.2316
1 404.897.1991

The Georgia Terrace is located about four blocks from the Georgia Tech Global Learning Center.

 

From the Atlanta Airport or south Atlanta (Interstate 85/75 north): Take Interstate 85/75 north to the Spring/West Peachtree streets exit (Number 249D). Stay in the left lane as you exit on to Linden Avenue. Continue straight for .1 mile on Linden Avenue and turn left onto West Peachtree Street. Travel .3 mile and turn left onto Fifth Street. Go one block and turn left on to Spring Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right). Proceed a half block and turn right at the next light into the parking deck. Park on the second level (blue level). From there, enter the Georgia Tech Global Learning Center.

14th Street Bridge Improvement Project
As part of the 14th Street Bridge Improvement Project, there will be street closures and detours beginning February 2008 through summer 2009. Techwood Drive between 16th and 10th streets will close and not reopen until September 2009.

Georgia Tech’s Distance Learning and Professional Education unit and the Georgia Tech Global Learning Center strongly encourage their students and guests to use MARTA, mass transit, or carpool if possible during this time. Visit www.14thstreetbridge.com for up-to-date information and transit options. Also, visit www.parking.gatech.edu for Tech Trolley and Stringer route updates.

From the Atlanta Airport or south Atlanta (Interstate 85/75 north): Take Interstate 85/75 north to the Spring/West Peachtree streets exit (Number 249D). Stay in the left lane as you exit on to Linden Avenue. Continue straight for .1 mile on Linden Avenue and turn left onto West Peachtree Street. Travel .3 mile and turn left onto Fifth Street. Go one block and turn left on to Spring Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right). Proceed a half block and turn right at the next light into the parking deck. Park on the second level (blue level). From there, enter the Georgia Tech Global Learning Center.

From northwest Atlanta (Interstate 75 south)*: Take Interstate 75 south to the Howell Mill Road/Northside Drive exit (Number 252). Stay in the left lane until after the Howell Mill Road split (about .4 mile). Turn right on to Northside Drive and go 1.4 miles. Stay in the right lane until after you pass Hemphill Avenue then get in the left lane to turn left onto 10th Avenue and go .9 mile. Cross the interstate then travel .1 mile and turn right on Spring Street. Travel about .2 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed half block and turn right at the next light into the parking deck. Park on the second level (blue level). From there, enter the Georgia Tech Global Learning Center. *If you are coming from north Atlanta, take Georgia 400 south to Interstate 85/75.

From northeast Atlanta (Interstate 85)*: Take Interstate 85/75 south to the 17th Street exit. Turn left on 17th Street. Travel .3 mile and turn right on Spring Street. Travel about 1 mile on Spring Street to Fifth Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right), then proceed half block and turn right at the next light into the parking deck. Park on the second level (blue level). From there, enter the Georgia Tech Global Learning Center. *If you are coming from north Atlanta, take Georgia 400 south to Interstate 85/75.

From east or west of Atlanta (Interstate 20): Take Interstate 20 to Interstate 85/75 north to the Spring/West Peachtree streets exit (Number 249D). Stay in the left lane as you exit on to Linden Avenue. Continue straight for .1 mile on Linden Avenue and turn left onto West Peachtree Street. Travel .3 mile and turn left onto Fifth Street. Go one block and turn left on to Spring Street (Barnes & Noble at Georgia Tech Bookstore on your left and the Georgia Tech Hotel on your right). Proceed a half block and turn right at the next light into the parking deck. Park on the second level (blue level). From there, enter the Georgia Tech Global Learning Center.

Using MARTA
Simply take a north-south train to the Midtown MARTA station. Then catch the free Tech Trolley. We’re the first stop before the trolley enters the main Georgia Tech campus. Cross the street and go through the courtyard to enter the Center. The trolley runs every six minutes from 7:30 a.m. until 7 p.m. Monday through Friday. For more information about the trolley, visit http://www.parking.gatech.edu/ then follow the Tech Trolley link.

From the North Avenue MARTA station: Head north on West Peachtree Street until you reach Fifth Street. Turn left onto Fifth Street and go one block. Cross Spring Street at the pedestrian crossing. You will pass the Georgia Tech Hotel and some shops until you reach the courtyard. Go through the courtyard to enter the Georgia Tech Global Learning Center.


Shuttle Service
Airport transportation is available through “The Atlanta Link” shuttle service, located at the ground transportation level area outside the airport.  Fares to Midtown are approximately $18.50 one-way and $33.00 round trip (fares are subject to change without notice).  Please call 1 866.545.9633 or 1 404.524.3400 or visit http://www.theatlantalink.com/.

Taxicabs
A taxicab to Midtown will cost approximately $30.00-$40.00 from Hartsfield-Jackson Atlanta International Airport, depending on the number of passengers.

Parking
Finding a close and convenient parking space is easy. The Technology Square parking deck, attached to the Center, is accessible from Spring Street. Hourly rates range from $1.50 for less than an hour to $10 for the day.  Rates are subject to change without notice.

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Area Attractions, Events & Tourism

Please visit http://www.atlanta.net/ for additional city information.

 

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.