Nonprofit Marketing Boot Camp: Boston

Federal Reserve Bank of Boston, 600 Atlantic Avenue
Boston, MA 02210
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. Facilitated by an experienced AMA instructor, the AMA and the AMA Foundation offer this training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied to nonprofit organizations.

What You Will Learn
This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied in nonprofits.

Topics Include:

• Defining nonprofit marketing

• Positioning your organization in a competitive marketplace

• Strengthening stakeholder relationships

• Applying the elements of marketing

• Understanding who your customers are

• Developing and implementing an effective marketing plan

Who Should Attend
This program is designed primarily as an introduction to marketing fundamentals for staff new to nonprofit marketing. Those with more marketing experience may also want to attend for a back-to-basics refresher course.

About the Instructor
Sybil F. Stershic, president of Quality Service Marketing, is a marketing and organizational  advisor with more than 30 years of experience helping service-based organizations strengthen relationships with customers and employees.  She is the author of the recently released book     on internal marketing, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care, published by WME Books. 

Agenda

Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What Marketing Is and Is Not

    • Marketing’s new definition & what it means to nonprofits
    • The evolution of customer-centric marketing

What You Need to Know in Marketing

    • Your customers
    • Your competitors
    • Differentiating your organization
    • Using marketing research
    • Applying the marketing mix
    • Brand overview

The Next Weapon in the Competitive Battleground

    • The customer experience
    • Internal marketing

Relationship Marketing Applications

    • Relationship marketing for donors
    • Relationship marketing for members, subscribers, volunteers

Day 2:
8am – Noon
Continental Breakfast and Breaks provided

Putting It All Together - Developing Your Marketing Plan

    • The marketing planning process:
      • Analysis
      • Strategy
      • Implementation
      • Evaluation
    • Marketing plan template
    • Making the most of your marketing plan

Next Steps

    • Ongoing marketing challenges
    • Building your marketing knowledge
Registration is not available at this time.
Boot Camp Location:
Federal Reserve Bank of Boston
600 Atlantic Avenue
Boston, MA 02210
Phone: 1 617.973.3458
Fax: 1 617.973.3697
Website: http://www.bos.frb.org/index.htm

NOTE: Attendees will need to provide a valid government issued ID for access to the Federal Reserve Bank of Boston & it is recommended to arrive 15 minutes ahead of schedule for security screening.

ADA

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Recommended Hotels

Boston Harbor Hotel
70 Rowes Wharf
Boston, MA 02103
Tele: (617) 439-7000
Fax: (617) 345-6799
Location: Downtown/Financial District

Boston Park Plaza Hotel
64 Arlington Street
Boston, MA 02108
Tele: (800) 225-2008
Fax: (617) 426-5545
Location: Downtown/Financial District

Club Quarters-Boston
161 Devonshire Street
Boston, MA 02110
Tele: (617) 960-9100
Fax: (617) 357-6462
Location: Downtown/Financial District

Courtyard Boston Tremont House
275 Tremont Street
Boston, MA 02108
Tele: (617) 426-1400
Fax: (617) 482-6730
Location: Back Bay

Harborside Inn-Boston
185 State Street
Boston, MA 02109
Tele: (617) 723-7500
Fax: (617) 723-2010
Location: Faneuil Hall

Hyatt Regency Boston - Financial District
One Avenue de Lafayette
Boston, MA 02111
Tele: (617) 912-1234
Fax: (617) 451-2198
Location: Downtown/Financial District

Langham Hotel
250 Franklin Street
Boston, MA 02108
Tele: (617) 451-1900
Fax: (617) 423-2844
Location: Downtown/Financial District

Marriott's Custom House
3 McKinley Square
Boston, MA 02109
Tele: (617) 310-6300
Fax: (617) 310-6301
Location: Faneuil Hall

Marriott Hotel-Long Wharf
296 State Street
Boston, MA 02109
Tele: (617) 227-0800
Fax: (617) 227-2867
Location: North End

Radisson Hotel Boston
200 Stuart Street
Boston, MA 02116
Tele: (617) 482-1800
Fax: (617) 451-2750
Location: Downtown/Financial District

Ritz Carlton - Boston Common
10 Avery Street
Boston, MA 02111
Tele: (617) 574-7100
Fax: (617) 574-7200
Location: Downtown/Financial District

Hilton Boston Financial District
89 Broad Street
Boston, MA 02110
Tele: (617) 556-0006
Fax: (617) 556-0053
Location: Downtown/Financial District

 

 

 AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

 For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  
Directions

For recorded directions, please call: 1 617.973.FIND [3463]

By Vehicle
Coming from Boston Logan International Airport:

  • Coming from Logan International Airport:
  • Follow directions to Airport Exit towards I-90 West (Ted Williams Tunnel)
  • Continue through tolls and Ted Williams Tunnel
  • Take Exit 24-25 towards I93 North/South Boston
  • Keep right at fork in ramp, moving quickly to the left lane
  • At the lights, turn left onto Congress Street
  • Continue straight and the building is located just after the 4th set of lights across the bridge at the corner of
  • Congress Street and Dorchester Avenue (across from South Station)

Coming from 93 South or Route 1 South over the Central Artery, southbound:

  • Take the I-93 South/US-1 South towards Boston/Cape Cod to Exit 23 “Purchase Street/South Station”
  • At top of ramp, continue straight on Purchase Street
  • At the 3rd set of lights, turn left onto Summer Street
  • The building is located at the corner of Summer Street and Atlantic Avenue, across from South Station

Coming from the Southeast Expressway, northbound:

  • Take Interstate 93 North (US-1N)
  • Take Exit 20 “Logan Airport/Worcester/S. Station”
  • Take South Station ramp. Proceed to the second set of lights
  • Turn right onto Kneeland Street, continue to the end and take a left onto Atlantic Avenue. Go straight on Atlantic Avenue, and take right onto Congress Street at the 3rd set of lights
  • The building is located at the corner of Summer Street and Atlantic Avenue, across from South Station

Coming from the Massachusetts Turnpike, eastbound:

  • Take I-90 East (Massachusetts Turnpike)
  • Take Exit 24A “South Station”
  • At end of ramp, continue straight on Atlantic Avenue, and take right onto Summer Street at the 3rd set of lights
  • The building is located at the corner of Summer Street and Atlantic Avenue, across from South Station

 Public Transportation

Subway (MBTA)
The Boston Fed is easily accessible by the MBTA's Red and Silver Lines. Take the Red or Silver Line to the South Station stop. The Bank is the tall silver building located at the corner of Summer Street and Atlantic Avenue. Note: The Silver Line provides service to and from Logan International Airport.

Commuter Rail
The Boston Fed is also accessible by various commuter rail lines.

Coming into South Station:
South Station is located directly across the street from the Federal Reserve Bank of Boston. South Station has service for the following lines:

  • The Attleboro/Stoughton Line
  • The Fairmont Line
  • The Framingham/Worcester Line
  • The Franklin Line
  • The Middleborough/Lakeville Line
  • The Needham Line
  • The Plymouth/Kingston Line

Coming into North Station:
From North Station take the inbound MBTA Green Line train to Park Street, switch to the Red Line and get off at the South Station stop. North Station has service for the following lines:

  • The Fitchburg Line
  • The Haverhill/Reading Line
  • The Lowell Line
  • The Newburyport/Rockport Line

 

For more information, call (617) 374-1234, or visit the MBTA's website at http://www.mbta.com

 Taxicabs

A taxicab will cost approximately $30.00-$35.00 from Boston Logan International Airport (depending on time of day & traffic).

 Parking 

Necco Street Garage
10 Necco Street
617.426.1556

Continue down Summer Street and go straight through lights at the intersection of Summer Street and Dorchester Avenue; at the next set of lights take a right onto Melcher Street; then take a right onto Necco Street. The second building on your left is an enclosed parking garage. Just a ten-minute walk to the Bank.

South Station Parking Garage
185 Kneeland Street (garage entrance)
617.345.0202
Open 24 hours

Parking garage is located above the Greyhound bus station (at South Station) on Atlantic Avenue. Entrance to garage is on Kneeland Street.

 

 

390 Congress Street Lot
Open 24 hours

Continue down Summer Street and at the set of lights take a left onto Dorchester Avenue; at the next intersection take a left onto Congress Street. The parking lot is on the right across the intersection. Less than a five minute walk to the Bank.

Transpark
145 Northern Avenue & 390 Congress Street
617.557.5400
Open Sun-Mon: 6:00 AM - 10:00 PM ; Tues-Sat: 24 hours

 Very limited on-street metered parking is also available.