2009 Applied Research Methods - Spring

The Drake Hotel
Chicago, IL
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee
 
Join us this Spring in Chicago!  The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.  Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Each tutorial will:
 
o        provide a structured overview of the selected topic area
o        identify and structure important methods and applications
o        compare and contrast the given methods and applications for   strengths and weaknesses
o        use practical applications as an expository tool
 
Choose your focus. You have the choice to attend the Basic or Advanced learning tracks.
 
 Basic Research Methods and Tools
These are the basic tools and methods that all professional marketing researchers should possess. These methods are very standard and are subject to little change over time. They apply to all research applications.
 
Advanced Marketing Research Applications and Tools
These are the research outcomes that we use the basic methods and research tools to accomplish and newer research outcomes that are still in flux and transition. They require the application of particular sets of research methods and tools to accomplish particular marketing objectives, such as market segmentation, product positioning, product optimization, and so forth.

Complete Event Schedule and Course Descriptions - Click Here - AMA_SPR_09_ARM_Brochure.pdf

Choose your focus. You have the choice to attend the Basic or Advanced learning tracks.

Basic Research Methods and Tools
These are the basic tools and methods that all professional marketing researchers should possess. These methods are very standard and are subject to little change over time. They apply to all research applications.
 
Advanced Marketing Research Applications and Tools
These are the research outcomes that we use the basic methods and research tools to accomplish and newer research outcomes that are still in flux and transition. They require the application of particular sets of research methods and tools to accomplish particular marketing objectives, such as market segmentation, product positioning, product optimization, and so forth.
 
 Topics:
 
Four Hour:
 
Conjoint and Discrete Choice Techniques: An Introduction and Comparison
ADVANCED/APPLICATION
Michael G. Mulhern, Ph.D.
President, Mulhern Consulting
  
Basic Statistics for Marketing Research
BASIC/TOOL
Neil Helgeson
  
Linear Regression: A User’s Guide with Application Examples
ADVANCED/TOOL
Susan Devlin
Principal, The Artemis Group, LLC
  
Problem Solving with Marketing Research
BASIC/TOOL
Lawrence D. Gibson, Consultant
Senior Associate, Eric Marder Associates
 
BASIC/TOOL
Chris Everett
President, The Kensington Group, Inc.
 
Introduction to Multivariate Analysis
BASIC/APPLICATION
Chuck Chakrapani, Ph.D.
Ted Rogers School of Business, Ryerson University
 
Customer Loyalty – Measuring and Managing for Better Business Results
ADVANCED/TOOL
Aldy Keene
Partner, The Customer Loyalty Research Center®
 
Market Segmentation Basics
ADVANCED/APPLICATION
Jacqueline M. Dawley, Ph.D.
President, Insight Analysis
 
Analyzing Customer Satisfaction Surveys
ADVANCED/APPLICATION
Susan J. Devlin
Principal, The Artemis Group, LLC
 
Online Research Essentials
BASIC/TOOL
Jeff Miller
Chief Operating Officer, Burke, Inc.
 
Survey-Based Approaches to Pricing Research
ADVANCED/APPLICATION
David W. Lyon
Principal, Aurora Market Modeling LLC
 
Introduction to Tree-Based Segmentation
ADVANCED/TOOL
Anthony J. Babinec
President, AB Analytics
 
Sales Forecast and Demand Estimation
BASIC/TOOL
Jungwhan Choi,
Ph.D., Managing Director, JC Management Institute
 
Two Hour Tutorials 
 
Writing Research Reports and Designing Research Presentations
BASIC/TOOL
Lawrence D. Gibson
Consultant & Senior Associate, Eric Marder Associates, Inc.
 
Conducting Effective Tracking Research
Advanced/Application
Neil Helgeson
Senior Methodologist, Research International USA
                                                                                                                                                                        
Research Tools for Positioning
ADVANCED/APPLICATION
Jacqueline M. Dawley, Ph.D.
President, Insight Analysis
 
An Introduction to Sampling
BASIC/APPLICATION
Chris DeAngelis
Vice President, Survey Sampling International
 
Advanced Market Segmentation: Selected Topics
ADVANCED/TOOL
Jacqueline M. Dawley, Ph.D.
President, Insight Analysis
 
Presenting Results: How to Speak Marketing Research with a Management Accent
BASIC/TOOL
Richard Chay, Co-founder Chay McQueen LLC
 
Introduction to Marketing Accountability and Its Measurement
ADVANCED/APPLICATION
Raymond Petit
Vice President, Product Intelligence and Development- Longwoods International
 
CRM Marketing Plans
BASIC/TOOL
Jungwhan Choi, Ph.D.
Ph.D., Managing Director, JC Management Institute
 
Measurement and Questionnaire Design
BASIC/TOOL
Michael A. Zicha
President, Zicha & Associates
 
Hidden Truths Hidden Treasures I—Qualitative Moderating Techniques
BASIC/TOOL
Carol Z. Shea, Principal, Olivetree Research
 
Hidden Truths Hidden Treasures II—Observational Research Techniques
BASIC/TOOL
Carol Z. Shea, Principal, Olivetree Research
 
Registration is not available at this time.
Hotel
The Drake Hotel
140 E. Walton Place
Chicago, IL 60611 USA
Phone: 1 312.787.2200
Fax: 1 312.787.1431
Reservations: 1 800.55.DRAKE
Hotel Website: www.thedrakehotel.com
 
$179.00 Single/Double occupancy (plus applicable tax, currently 10%).
 
Online Reservations (Group Code APP):
http://www.hilton.com/en/hi/groups/personalized/CHIDHHH-APP-20090418/index.jhtml
The reservation cut-off date is Monday, March 23, 2009.
Rates are available three days prior and post of the meeting dates, based on availability.
After March 23, 2009, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate
Travel
 DESTINATION CITY:  Chicago, IL
 Group travel discounts on American Airlines include:
   
·        5% off the lowest applicable fare
 
For reservations, call 1 800.433.1790, and refer to the authorization number below:
 
·         AN# A1649AS  
 
To take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in A1649AS. 
Go directly to www.aa.com to book your flights. 

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please call 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

To reserve a car online, please use the Avis conference link:

http://www.avis.com/AvisWeb/html/meetings/go2.html?AWD=D098599&NAME=American+Marketing+Association&FDATE=01012009&TDATE=12312009&LOCATION=Various&EVENT=1
 
By Taxi:
Taxis are readily available at Midway and O'Hare Airport. Please follow the directional signs to the baggage areas. Taxi stands are located outside of the baggage claim areas.
Average taxi fare
Midway Airport ($30-$45)
O'Hare Airport ($35 - $45) 
 
(CTA Orange Line Train, located at Midway Airport)
  • Enter the train station and purchase a transit card ($2, subject to change) from the vending machine.
  • Board the inbound Orange Line train and proceed to downtown Chicago.
  • Exit at State and Lake and walk down to the street level.
  • Hail a taxi to the Drake Hotel (Estimated fare: $5)
(CTA Blue Line Train, located at O'Hare Airport, lower level)
 
  • Follow the directional signs to the train station, located on the lower level of the airport.
  • Enter the Blue Line Train Station and purchase a transit card ($2, subject to change) from the vending machine.
  • Walk down the stairs to the train platform and board the inbound Blue Line Train.
  • Take the train to downtown Chicago and exit at Clark & Lake (or Washington Street).
  • Exit the train station and hail a taxi (Estimated fare: $7).
By Shuttle Van: (Operated by GO Airport Express)
Reservations are not required. Shuttle vans depart O’Hare Airport every 10-15 minutes, the last van departing at 11:30 p.m. GO Airport Express ticket counters and loading zones for boarding the GO Airport Express van are at Door 1E, Door 2D, and Door 3F across from baggage claim on the Baggage Claim level. Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.
O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $28 per person
Single Fare Round-Trip: $50 per person