2010 Symposium for the Marketing of Higher Education

Sheraton Harbor Island
San Diego, CA
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

This event focused on what matters most to higher education marketers will cover key learning areas including:

  • Using mobile and social media effectively
  • New methods of marketing and measurement
  • Marketing communications strategy and execution
  • Long term planning and future trends in higher education marketing
  • Building strong college and university brands

In 2009, over 650 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Come…. Participate in the tradition:

  • Learn fresh approaches to traditional methods
  • Explore new, cutting-edge techniques
  • Build innovative leadership and marketing skills tailored for higher education
  • Develop connections and contacts with the industry’s best and brightest
Registration is not available at this time.

Conference Hotel Location 
Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, California 92101-1092
Phone: 1 619.291.2900
Fax: 1 619.692.2337
Reservations: 1 619.291.2900 or 1 877.734.2726
Hotel Website:

Some of the country's most unique attractions are within a 10-minute drive of our hotel - including Sea World, the world-famous San Diego Zoo, historic Old Town, Balboa Park and Seaport Village.

Traditional Rooms:      $215.00 Single/Double occupancy
Deluxe Rooms:           $235.00 Single/Double occupancy
Club Rooms:               $265.00 Single/Double occupancy

Rates are subject to applicable state & local taxes, currently 12.565% (subject to change without notice).
Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Reservation link:

The reservation cut-off date is October 8th, 2010.
After October 8th, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate, not at the group rate.  A deposit equal to (1) one night’s stay is required to hold each reservation.  Cancellations made (7) days prior to arrival or less and no-shows will forfeit the initial deposit.  Check in time is 3:00 p.m. and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as rooms become available.  Guests checking out early will be charged an early departure fee of $100.00. 

Area Attractions, Events and Tourism
Please visit
www.sandiego.org for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

American Airlines
Travel discounts are available on American Airlines:
• 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below:

• 76N0AA 

You can also go directly to www.aa.com to book your flights.
After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter the Authorization Code.
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations.
Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Area Airport
San Diego International (Lindbergh Field) located .25 miles from Hotel

Taxi service from the airport is not recommended as the hotel is located across the street from the airport and shuttle service is complimentary.  If you should need to take a taxi from the airport, approximate cost is $6.00.  A taxi to downtown San Diego is approx. $8.00-$10.00 each way.

Shuttle Service
The Hotel provides complimentary airport shuttle service between 5:00 a.m. & midnight.  The shuttle runs continuously every 20 minutes depending on demand.  The shuttle will pick up at the airport “Hotel Courtesy Vehicle” area and drops off at the airport curbside.  They do not require a call for pick up unless you arrive at the commuter terminal.  When leaving the hotel, please go to the front of the lobby and board the shuttle.  Because the shuttle runs on a continuous loop, they do not schedule pick ups. 

Parking at the Hotel
Self-parking is available at the Hotel for $22.00 per day.  Valet parking is available for $28.00 overnight and includes in & out privileges.  (Prices are subject to change without notice).

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.