B2B Social Media Boot Camp: Las Vegas

Hyatt Place Las Vegas 4520 Paradise Road
Las Vegas, NV 89169
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Marketers whose focus is business-to-business have always known that business is personal. The investment in creating strong relationships can result not only in loyal customers, but in shortened sales cycles built through trusted referrals.

B2B marketers are increasingly realizing that social media can help build interdependent customer/company communication strategies that lead to achieving business objectives. However, too many marketers are jumping into social media without a decisive plan or determining what constitutes success.

This in-depth entry-level Boot Camp will focus entirely on the unique opportunities and challenges that B2B marketers face integrating social media into their marketing strategies. In a real time social networking environment that incorporates case studies, examples and lessons learned, we will review social media tools/tactics and discuss their effectiveness.  In addition, the Boot Camp will tie the tools and tactics back to marketing objectives and performance metrics.

Day One kicks off with understanding how the culture of social media directly influences your corporate culture and identify common reasons for internal resistance and obstacles. At the end of Day Two, you’ll leave with a framework that will lend itself to developing an integrated social media marketing plan that supports your objectives and goals.

Learning Objectives
- Creating a framework for a social media strategy that supports
   business and marketing goals
- Determining how social media can be integrated into your
  current and future marketing, communication, and customer
  service strategies
- Understanding how to build and use social capital to grow your
  customer base
- Developing a base of knowledge about the benefits and
  limitations of social media tools/tactics
- Determining your social media “home”
- Determining your brand’s content direction
- Determining metrics that support your goals
- Understanding how (the people of) your brand can authentically
  participate in and listen to the social conversations
- Understanding how to manage your digital reputation
- Understanding future trends in social media marketing and its
   impact on business moving forward

Who Should Attend
This Boot Camp is designed to meet the needs of people involved in business-to-business marketing. The curriculum was created for those who consider themselves to be at entry level stages of how to incorporate social media to support their business (marketing, customer service, communications and sales) objectives and goals.

Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Toby Bloomberg

Day 1
8:00 a.m. – 5:00 p.m.
Continental Breakfast, Lunch and Breaks Provided

I. What is the social web?

II. The unique social media culture
The enterprise challenges and culture
Aligning and the buy-in

III. Changes in customer’s perception of business communications
Fragmented messaging
Broken trust
New Sales Funnel – Forrester model

IV. New Way to Engage
Listening – Monitoring

IV. Strategy
A. Customers/Clients
Who are they?
Where do they participate in the social web?
What do they want from you?

B. Business/marketing objectives and goals
Aligning social media
What is success?
Traditional metrics – web based
–Social media specific metrics

IV Tools or Tactics
Examples, cases
Blogger Relations
Social Networks: LinkedIn, Facebook, Niche communities, Branded communities, MySpace, Second Life, etc.
Multi media: Videos, Podcasts, Photos
Social Bookmarking
Social Media News Release

Day 2
8:00 a.m. - Noon
Continental Breakfast and Break provided

V. Review of Day 1

VI. Transparency, Ethics

VII. Creating Internal & External Guidelines

VIII. Putting It Together: Social Media Engagement Plan

IX. Lessons Learned

Registration is not available at this time.

Boot Camp Hotel Information
Hyatt Place Las Vegas
4520 Paradise Road
Las Vegas, NV 89169
Phone: 1 702.369.3366
Fax: 1 702.369.0009
Hotel Website: http://lasvegashyattplace.com

Located just one mile from the fabulous Las Vegas strip and less than two miles from McCarran International Airport (LAS), the Hyatt Place is your home base for business and pleasure during your stay in Vegas. Across the street you'll find the Thomas and Mack Center and the University of Nevada Las Vegas making the Hyatt Place ideal for convention and event attendees. With the complimentary airport shuttle, free continental breakfast and prime location, the Hyatt Place Las Vegas offers unparalleled value and amenities.

The Hyatt Place is like no other Las Vegas hotel you've experienced. With signature features such as 42-inch high def televisions in every guest room, 24/7 Gallery Host service and DIRECTV® Sports Net service, the Hyatt Place keeps you connected and in-tune with all the exciting events and attractions in Las Vegas.

Hyatt Place business amenities are designed to meet the evolving needs of today's travelers with free Wi-Fi throughout the hotel, Express check-in and out kiosks, complimentary e-room with public computers and printer, and expanded 24/7 dining options to satisfy your cravings no matter what time they strike.

Rates: $109.00 single/double occupancy
(plus applicable taxes, currently 12%, subject to change)

Please call 1 888.492.8847 or 1 702.369.3366 & reference the AMA to make reservations.  Rates are based on availability. 

The cut-off date for reservations is January 19, 2011.  After January 19, 2011, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room & tax deposit.  The deposit is refundable if cancellation notice is received by 4:00 pm PST on the day prior to arrival.  Guests checking out early may be assessed an early departure fee.  Upon check-in, please confirm your departure date.

Area Attractions, Events & Tourism
Please visit http://www.visitlasvegas.com/vegas/index.jsp for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Directions from McCarran International Airport: Drive North on Swenson Avenue, before Harmon turn left into the Hyatt Place Las Vegas parking lot.

Directions from Las Vegas Boulevard: On Las Vegas Boulevard, turn East onto Harmon Avenue. Drive for one mile. The hotel is on the right.

Airport & Transportation
Las Vegas McCarran International Airport (LAS)

The hotel offers complimentary airport shuttle service.  Please call the hotel directly for more information at 1 702.369.3366. 

Taxis from the Airport are approximately $12.00 one-way, depending on time of day & traffic.

The hotel offers complimentary parking.

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