Nonprofit Marketing Boot Camp: Cleveland

1100 Carnegie Avenue
Cleveland, OH 44115
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee
Presented in partnership with the American Marketing Association Foundation 

Listen to a sneak peek podcast by Instructor Sybil Stershic, President, Quality Service Marketing

In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy so it will stand out among the growing number of nonprofits competing for funding, programs and volunteers. The American Marketing Association (AMA) Nonprofit Boot Camp® will give nonprofit leaders the tools needed to create and enhance an organization’s marketing strategy. Facilitated by an experienced AMA instructor, the AMA and the AMA Foundation offer this training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied to nonprofit organizations.

What You Will Learn
This intensive 1 ½ day workshop will equip participants with critical knowledge and skills they can use immediately. It provides training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied in nonprofits.

Topics Include:

• Defining nonprofit marketing

• Positioning your organization in a competitive marketplace

• Strengthening stakeholder relationships

• Applying the elements of marketing

• Understanding who your customers are

• Developing and implementing an effective marketing plan

Who Should Attend
This program is designed primarily as an introduction to marketing fundamentals for staff new to nonprofit marketing. Those with more marketing experience may also want to attend for a back-to-basics refresher course.

About the Instructor
Sybil Stershic


Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided

What Marketing Is and Is Not

  • Marketing’s new definition & what it means to nonprofits
  • The evolution of customer-centric marketing

What You Need to Know in Marketing

  • Your customers
  • Your competitors
  • Differentiating your organization
  • Using marketing research
  • Applying the marketing mix
  • Brand overview

The Next Weapon in the Competitive Battleground

  • The customer experience
  • Internal marketing

Relationship Marketing Applications

  • Relationship marketing for donors
  • Relationship marketing for members, subscribers, volunteers

Day 2:
8am – Noon
Continental Breakfast and Breaks provided

Putting It All Together - Developing Your Marketing Plan

  • The marketing planning process:
    • Analysis
    • Strategy
    • Implementation
    • Evaluation
  • Marketing plan template
  • Making the most of your marketing plan

Next Steps

  • Ongoing marketing challenges
  • Building your marketing knowledge
Registration is not available at this time.

Boot Camp Hotel Location
Hilton Garden Inn Cleveland Downtown
1100 Carnegie Avenue
Cleveland, OH 44115
Phone: 1 216.658.6400 
Fax: 1 216.658.6401
Hotel Website:

The Hilton Garden Inn hotel in Cleveland, Ohio is in the center of all the Downtown Cleveland, Ohio action! Located in the historic Gateway District, the hotel is just a short walk to Progressive Field, Quicken Loans Arena, CSU Wolstein Center, and Playhouse Square and within a 10 block radius of the Rock and Roll Hall of Fame and Museum, Great Lakes Science Center, Browns Stadium, House of Blues, the Warehouse entertainment district, Tower City Mall and many fine Cleveland restaurants.

Rates: $119.00 single/double (plus applicable tax, currently 15.25%, subject to change)

Please call 1 216.658.6400 or 1 877.782.9444 & reference the AMA Nonprofit Marketing Boot Camp (GROUP CODE ANPB) to make reservations.  Rates are based on availability.  You can also visit and enter the ANPB GROUP/ CONVENTION CODE.

The cut-off date for reservations is April 20, 2011.  After April 20, 2011, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room & tax deposit.  The deposit is refundable if cancellation notice is received by 4:00 pm, hotel time, on the day of arrival.  Guests checking out early may be assessed an early departure fee.  Upon check-in, please confirm your departure date.

Area Attractions, Events & Tourism
Please visit for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

Cancellation Policy
Cancellations received prior to 4 weeks of the event will receive a refund of fees minus $75 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $150. There will be no cancellations on or after the start date of the training.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs.  Special rates have been negotiated for you.  Please contact 800/331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.  

Driving Directions
From I-77: Exit East 9th Street. Turn right on Carnegie Street.  Hotel is on the right.
From I-71 and I-90 East: Exit East 9th Street. Turn right on Carnegie Street. Hotel is on the right.

From I-90 West: Exit Prospect, turn right. Turn left on East 14th Street. Turn right on Carnegie Street. Hotel is on the left.

Airport & Transportation
Cleveland Hopkins International Airport (CLE) – 12 miles
Take I-71 North. Exit East 9th Street. Turn right on Carnegie Street. Hotel is on the right.

Taxis from the Airport are approximately $40.00-$45.00 one-way, depending on time of day & traffic.

Self parking is available at the hotel for $16.00 per night & includes in & out privileges.  Rates are subject to change without notice.

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