Marketing Planning Boot Camp: Philadelphia

DeVry University Ft. Washington Campus 1140 Virginia Dr.
Ft. Washington, PA 19034
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers, and entrepreneurs. The Marketing Planning Boot Camp™, will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.

The Marketing Planning Boot Camp™ instructor will operate in a consultative mode with each small group to coach them on creating a unique high quality marketing plan for the case study company. On the second day, each team will present highlights of their plan to the full class and will receive constructive suggestions, critique, and feedback from the instructor. Upon completion of the Marketing Planning Boot Camp you will have the tools and the confidence to begin doing marketing planning in your own organization.

What You Will Learn:
Why a marketing plan must effectively fit in with the overall business planning process and how to ensure it does so.

What constitutes an effective marketing plan.

How to effectively create and apply:
- A situation analysis
- A competitor analysis
- Marketing objectives
- Market segmentation, target marketing, positioning, and marketing
   mix strategy approaches
- Action plans
- Appropriate metrics to monitor plan success

How to best articulate an executive report of the marketing plan orally and in writing

At the close of the Marketing Planning Boot Camp™ you will have a complete example of a marketing plan, along with resources that you can use as a process guide when you develop a marketing plan in your own work setting!

Who Should Attend
• Persons who enjoy learning by doing
• Individuals who have already completed the basic AMA Marketing
  Boot Camp™
• Marketing professionals, business managers, entrepreneurs with a
  solid working understanding of marketing and who need to develop
  a marketing plan
• Recent college graduates in marketing

Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Greg W. Marshall

Day 1
8 a.m. – 5 p.m.
Continental Breakfast, Lunch and Breaks provided

Overview of marketing planning

o Situation analysis
o Competitor analysis
o Marketing objectives
o Market segmentation - target marketing, positioning, and
   marketing mix strategy approaches
o Action plans
o Plan metrics

-Group case assignment

Day 2
8 am – noon
Continental Breakfast and Breaks provided

•         Group work on case assignment
•         Team presentations, critique, and discussion
•         Summary of learning
•         Your charge for the future

Due to the teamwork aspect of the Marketing Planning Boot Camp™, culminating in a summary presentation of the plans at the end, it is important that attendees plan to stay for the entire event.
Registration is not available at this time.

Boot Camp Conference Center Location
DeVry University
Ft. Washington Campus
1140 Virginia Dr.
Ft. Washington, PA 19034
Phone: 1 215.591.5700

Recommended Hotels in the Area
Hilton Garden Inn Philadelphia/Ft. Washington
530 West Pennsylvania Ave.
Fort Washington, PA 19034
Phone: 1 215.646.4637
Fax: 1 215.646.4638

Located off of the Pennsylvania Turnpike (I-276) exit 339, the Hilton Garden Inn is 20 miles from downtown Philadelphia, 15 miles from Valley Forge and only 1.5 miles from the Fort Washington Expo Center.

Directions from the Philadelphia International Airport PHL
Distance from hotel: 34 miles
Drive time: 40 minutes
I-95 South to I-476N Exit 7. Merge onto the PA Turnpike East (I-276). Exit at PA-309 South (Exit 339) toward Fort Washington/Philadelphia/Ambler. Take exit toward Oreland. Stay straight, it becomes Pennsylvania Ave.

Holiday Inn Philadelphia North-Fort Washington Hotel & Conference Center
432 West Pennsylvania Avenue
Fort Washington, PA 19034
Phone: 1 215.643.3000
Toll Free Reservations: 1 800.339.0209
Fax: 1 215.643.9117

Directions from the Philadelphia International Airport PHL
Follow the main exit signs out of the Airport, and merge onto I-95 South. Follow I-95 to Exit 7 - I-476 North/Plymouth Meeting. Take Exit 20 for the I-276 East/Pennsylvania Turnpike. Take the Route 309 Exit #339 toward Fort Washington. After the Toll Plaza bear to the left and continue straight 1/8 mile and the hotel will be on your left.

Area Attractions, Events & Tourism
Please visit for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

A taxi from the Philadelphia International Airport is approximately $60.00-$80.00 one-way.

Tropiano Transportation provides airport shuttle service to & from the Philadelphia International Airport.  Fares are $29.00 one-way (cash only, no credit cards).  Fares are subject to change without notice.
Upon your arrival at the airport & collection of luggage, proceed to the Ground Transportation Desk in the Baggage Claim Area and dial #19 to connect to the Tropiano Dispatcher & arrange for a pick-up.  Please contact Tropiano Transportation for additional information at 1 800.559.2040 or

Complimentary parking is available on the DeVry University Campus.

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