Marketing Research Boot Camp - Baltimore

Doubletree Inn at The Colonnade: 4 West University Parkway
Baltimore, MD 21218
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

This intense 1½ day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis. You will spend significant time exploring real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave Marketing Research Boot Camp® with highly usable information to take back and implement immediately.

Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

What You Will Learn
• How marketing research works to help achieve strategic and
  tactical marketing goals
• Fundamentals of research including:

- How to Initiate a Project, Including Developing Research Objectives
  and Setting Action Standards
- Translating information needs into research questions
- Questionnaire design
- Data collection methods
- Qualitative, quantitative, and experimental research methods
- Analytical techniques such as cross tabs, correlation and other
  statistical testing methods (for non-statisticians)
- Reporting, action planning and feedback loops

Who Should Attend
 Marketing researchers new to the field
 Seasoned marketers who need an introduction or refresher to
    marketing research, and
 Marketing practitioners who interface with marketing research

Cancellation Policy
Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor
Jacqueline M. Dawley


Day 1:
8:00 – 8:30 Continental Breakfast
8:30 Program Begins
5:00 End of Day 1
Lunch and Breaks provided

Day 2:
8:00 – 8:30 Continental Breakfast
Noon – End of Day 1
Break provided

The specific items covered in Day 1 and Day 2 are tailored to the needs of the attendees.

Additional Topics include.
-          Market Segmentation
-          Attitudes and Usage Studies
-          New Product Development
-          Product Design and Pricing
Registration is not available at this time.

Boot Camp Hotel Location
Inn at The Colonnade Baltimore, A Doubletree Hotel
4 West University Parkway
Baltimore, MD 21218-2306
Phone: 1 410.235.5400  
Fax: 1 410.235.5572
Hotel Website:  

The Inn & Spa at The Colonnade Baltimore is conveniently located just across from Johns Hopkins University in one of Baltimore's most desirable neighborhoods. The hotel is only minutes away from the city's bustling business district, impressive convention center, and the historic and picturesque Baltimore Inner Harbor. The Baltimore/Washington International Airport is less than 15 minutes away.

Rates: $99.00 single/double occupancy
(plus applicable taxes, currently 15.5%, subject to change)

Please call 1 410.235.5400 & reference the AMA to make reservations.  Rates are based on availability. 

The cut-off date for reservations is December 28, 2011.  After December 28, 2011, reservations will be accepted based on availability and at the prevailing rate.  Reservations must be accompanied by a first night room & tax deposit.  The deposit is refundable if cancellation notice is received by 4:00 pm hotel time on the day prior to arrival.  Guests checking out early may be assessed an early departure fee.  Upon check-in, please confirm your departure date.

Area Attractions, Events & Tourism
Please visit for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Conference Attire 
Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here:
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
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With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations.
Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here:
To make a reservation online click here:
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

From the Baltimore Washington International Airport (BWI):
17 Miles SW Baltimore/Washington Int'l Airport
Take I-295 toward Baltimore. Pass Camden Yards and turn right on Pratt Street. Go to Calvert St and turn left. Continue for 3 1/2 miles to University Parkway and turn left. The Inn is on the right about 1/4 of mile.

From the North:
Take I-95 or I-83 south to I-695 west. Take exit #23,I- 83 south , the Jones Falls Expressway to exit 9A, east on Coldspring Lane. Make a right on Roland Ave. Keep left. Roland turns into University Parkway. Inn on the left- directly across from JHU Lacrosse Stadium.

From the South:
I-95 north to I-395 downtown. Follow to right on Pratt St. Take a left on Calvert St. Follow north to University Pkwy. Turn left to Inn on the right about 1/4 mile.

Airports & Transportation
Baltimore/Washington International
Distance from hotel: 17 mi.
Drive time: 20 min.

Washington National Airport
Distance from hotel: 35 mi.
Drive time: 1 hr.

Washington Dulles International Airport
Distance from hotel: 40 mi.
Drive time: 1 hr.

Taxis from the Baltimore Washington International Airport are approximately $45.00-$55.00  one-way, depending on time of day & traffic.

Super Shuttle provides transportation to & from the Baltimore & DC area airports.  Please call Super Shuttle at 1 800.BLUE VAN (258.3826) to make reservations.  You can also visit the website for more information or to make reservations

Valet Parking is available at the hotel for $24.00 plus tax per day with unlimited in and out privileges.  Self parking is available at an overnight rate of $20.00 plus tax per day. Self parking is not unlimited in and out privileges and will be subject to the published timed rates as the car enters and exits the garage.  Rates are subject to change without notice. 
Please bring your parking cards with you for validation at the hotel Front Desk as needed.

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