Online Branding: What Does Great Performance Look Like? Las Vegas

SpringHill Suites Las Vegas Convention Center
2989 Paradise Road, Las Vegas, NV 89109
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee


Listen to a sneak peek
podcast by
Instructor Ron Strauss, Founder and Senior Executive Officer Brandzone, LLC

     Online Branding – What Does Great Performance Look Like Brochure

Why do some web sites create an exciting experience while fully engaging you; while other sites are quickly forgotten? When it comes to online branding, many web sites fail to attract the right kind of visitors, fail to engage them, fail to convert interest into leads and/or sales, and fail to realize their full value potential. ‘Online Branding: What Does Great Performance Look Like?’ uses real-world, real-time examples of memorable ‘world class’ web sites that fully support their corporate and product/service brands. We’ll share the methods and thinking that make these web sites outstanding, and explain them in plain English.

Learning Objectives

  • Understand quality-based criteria for compelling web sites
    • Search engine optimization (SEO) as marketing research
    • Integrating search with brand strategy
    • The top 5 elements of SEO; top 5 SEO mistakes to avoid
    • How to engage social media resources and blogs
  • Understand the differences between branding online and offline
  • Employ your brand’s entire value creation network
  • How to engage Corporate Social Responsibility initiatives
  • How to segment using Google Analytics
  • See how leading practitioners are using these ideas
  • Prepare a complete assessment of your web site (or a web site) using the criteria, methods and rating tools we introduce you to
  • Create a developmental plan to get a great web site
    • Identify the elements needed
    • Resources required
    • How to keep if affordable
    • Results you should expect, and how to track them

Who Should Attend?
This Training Series will not be focused on IT related issues, like the technology used, etc. It will be platform agnostic. It will be focused on strategy and content, and their impact on SEO results and other metrics. It’s ideal for entry-level to mid-level marketers at client and/or supplier companies across industry/market sectors who want to improve their brand’s impact and their web site’s effectiveness and productivity.

Cancellation Policy
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.

About the Instructor
Ron Strauss


Day 1
8:00 – 8:30 a.m. Continental Breakfast|
8:30 a.m. – 5:00 p.m. Program (includes Lunch, Morning and Afternoon Break)


Introductions, Goals & Overview

Branding Offline vs. Branding Online

  • An Overview of the Online Opportunity
  • Salient Differences and Why They Are Important

What Great Performance Looks Like

  • Real World Examples
  • What Are They Doing Right?
  • What Can We Learn?

Exercise and Discussion

Quality Based Criteria for Online Brands

  • Understanding Your VCN (Value Creation Network)
    • What is Quality?
    • Implications
  • Search
    • Search as Marketing Research
    • Integrating Search with Brand
    • Search Do’s and Don’ts
  • Identity & Engagement
    • Brand Basics
    • How to Segment using Google Analytics
    • Corporate Social Responsibility
    • Social Media and Blogs
    • Creating Branded Content
    • Customer Service
  • Conversion and Measurement
    • Tools

Group Exercise – Rating Tools

Day 2
8:00 – 8:30 a.m. Continental Breakfast
8:30 a.m. – 5:00 p.m. Program (includes Lunch, Morning and Afternoon Break)

Group Exercise Review and Recap of Day 1

Develop an Online Brand Plan

  • Assess the Current Situation
    • Category/Market Position
    • Brand Strategy
    • Barriers & Issues
  • In The Best of All Worlds, What Would Your Web Site Look Like?
    • Apply Lessons Learned
    • Wish List

What Will Great Performance Look Like in the Future?

Group Exercise, Presentations and Discussions

Review: Lessons Learned – What Will You Do Tomorrow?

Discussion: Did We Achieve Our Goals for this Seminar?

Registration is not available at this time.

Training Series Hotel Location
SpringHill Suites Las Vegas Convention Center
2989 Paradise Road
Las Vegas, Nevada 89109
Phone:  1 702.433.5880
Fax:  1 702.433.5161
Hotel Website:

Welcome to the new SpringHill Suites Las Vegas, a new addition to the Las Vegas Convention Center hotels, where you'll have the space you need to get things done or unwind. Close to the Las Vegas Strip, the stylish and smartly designed Las Vegas Convention Center hotel suites are 25% larger than comparably priced standard hotel rooms, giving you room to succeed. SpringHill Suites Las Vegas is conveniently located within minutes from the Las Vegas airport (LAS). Looking for recreation close to your Las Vegas Convention Center hotel? With the central hotel location you can conveniently play all of Las Vegas' premier golf courses including Rio Secco, TPC Las Vegas, Bears Best and Bali Hai. After a day of golf stop by the SpringHill Suites Las Vegas Inspiration Lounge for a cocktail or lite meal or order room service. Premier dining is also a short walk or cab ride from the hotel. Choose from the famous Piero's Italian, exotic RA Sushi or the renowned Capital Grill Steakhouse.

Rates: $109.00 Single/Double occupancy (plus applicable state & local taxes, currently 12%)
Rates are based on availability.
Rates include complimentary breakfast and in-room high speed internet access.

Please call 1 800.228.9290 or 1 702.433.5880 & mention the American Marketing Association Training Series. You must make your hotel reservations by September 14, 2011 and properly identify yourself to qualify for the special group rate.  

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 1 day prior to your arrival.  Cancellations made within 24 hours prior to arrival & no-shows will forfeit the initial deposit.

Check in time is 3:00 p.m. and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

Area Attractions, Events and Tourism
Please visit the Las Vegas Convention & Visitors Authority at for additional information.

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at
Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here:
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here:  
To make a reservation online click here:
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Area Airport
Las Vegas - LAS
Distance: 2.5 miles N
Driving Directions: From McCarran Int'l Airport: North on Swenson Avenue turn left on Harmon, then take an immediate right on Paradise Road go North 1.5 miles past Convention Center Drive, hotel will be located approximately ¼ mile up on the left hand side. From Car Rental Terminal: Turn Right out of Rental Car Center and go 0.2 miles and turn right onto Warm Springs Road, then turn right onto Las Vegas Blvd. Go North on Las Vegas Blvd for 5.3 miles and turn right on Convention Center Drive. Follow to Paradise Road, turn left. Hotel is 0.1 miles on the Left.

Taxicabs are readily available at the Las Vegas McCarran International Airport & the estimated taxi fare is $20.00 one-way.

The hotel does not provide airport shuttle service.

Parking at the Hotel
The SpringHill Suites Las Vegas Convention Center offers complimentary parking.

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