2011 Advanced School of Marketing Research

University of Georgia Terry College of Business Atlanta Executive Education Center
Atlanta, GA 30326
11/7/2011 7:30 AM - 11/11/2011 1:15 PM
Register before 10/7/2011 12:00 AM for early registration fee

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In today’s competitive environment, businesses need to make every marketing dollar count. As researchers, we play a critical role. Successfully employing advanced marketing research techniques can strengthen customer loyalty and drive sales, maximize return on media investments, and price products for increased profit.

How are leading firms achieving these goals? Find out at the Advanced School of Marketing Research in November. This essential five-day course takes an in-depth look at advanced marketing research methods and their application to real-world challenges.

Don’t miss this opportunity to hear top experts in business and academia explain and demonstrate the latest research tools and methodologies.

Click to View the Event Brochure 

The sessions at Advanced School of Marketing Research will dig into the following topics and more:

  • qualitative research methods
  • research approaches to pricing decisions
  • segmentation
  • experimental design for conjoint and discrete choice modeling
  • customer loyalty and profitability research
  • measuring and strengthening brand equity
  • structural equation modeling
  • developments in online research
  • best practices in new product development research
  • competitive intelligence

The program also builds in plenty of time to interact and idea-share with leading practitioners and peers. You’ll come away with knowledge and connections that will bring your research work to a whole new level. 

Who Should Attend?
This course is designed for professional marketing researchers who have significant experience in the field and who understand how marketing research works. Managers of the marketing research function also benefit by becoming more familiar with advanced research methods and seeing how they are applied across an array of industries and challenges. To get the most out of their learning, participants should have a solid understanding of basic statistical methods. 

Join the conversation on AMAConnect
The AMAConnect™ Marketing Research Group is a community for both qualitative and quantitative market researchers to share best practices, ideas and information related to consumer insights.
Join today!

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Our distinguished faculty has over 200 years combined experience in industry and academia:

Rob Arnett, Senior Partner, Solution Partners Consulting

Hannah Baker Hitzhusen, Vice President, Qualitative Research, CMI

Walter Blotkamp, Vice President, MMR Research

Jacqueline M. Dawley, Ph.D., President of Insight Analysis

Peggy Emmelhainz, Ph.D., University of Georgia

Timothy J. Kindler, Director, Strategic Resources, Eastman Kodak Company

V. Kumar. Ph.D., Georgia State University

Christiana Liao, Ph.D., Group Head, Marketing Science, CMI

Thomas Madden, Ph.D., University of South Carolina

Jeff Miller, President, Burke, Inc.,

John C. Wurst, Ph.D., University of Georgia 


This event has passed and is unavailable for registration.

The Venue

The course is held in the state-of-the-art University of Georgia Terry College of Business Executive Education Center in Atlanta, GA.  The center is located at 3475 Lenox Road, Atlanta, GA 30326, in the One Live Oak Center, directly adjacent to the conference hotel.  The center is accessible via interstates 85, 75, and Georgia State Route 400 or by Atlanta’s rapid transit system (MARTA). 

The Hotel

For your convenience, a special discounted rate of $132 a night has been negotiated with the Altanta Marriott Buckhead Hotel and Conference Center.  The Marriott is located at 3405 Lenox Road, adjacent to the Terry College Executive Center.  To get the special rate, you must book by October 24, 2011 and use the link below to make your reservation.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.

Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through

Friday 8 a.m. – 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.