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Personal Branding within the Corporate Workplace Brochure
Your corporate brand is a valuable asset. Today’s employee also has the ability to be recognized as a brand. This is known as personal branding. When employees successfully brand themselves as experts in an industry, both the employee and the employer can achieve measurable benefits.
Personal branding is becoming recognized as a necessary and valuable strategy for professionals across all industries. Businesses that support employees developing a strong personal brand achieve multiple benefits. This workshop will provide insights and examples from professionals across many industries who have enjoyed significant career achievements while adding tangible brand value to their employer.
Internally the employer benefits from;
- Industry knowledge transfer which may decrease training costs
- Trend identification which may present new product development and
- Stronger collaboration with subject matter experts which may increase
- Increased leadership development which may decrease recruitment
- Improved brand perception which can positively affect marketing goals
and improve recruiting by becoming a more desirable employer within
your industry segment
- Employees can serve as brand champions increasing visibility within
your industry and building important relationships with customers,
prospects and industry influencers
The employee benefits from;
- Increased self esteem, peer recognition and in some cases industry
- Internally, the employee has a unique opportunity to share industry
information and knowledge with colleagues
- The shared brand equity has a multiplier effect on the employer and
- Future leaders within an organization can be identified and groomed
based in part on personal branding results
Organizations that place a value on encouraging personal branding have found it strengthens corporate branding both internally and externally. However, often there is a learning curve for both parties: the employer and the employee. The employer’s learning curve is usually associated with encouragement and enablement of the employee to build personal brand. The employee’s learning curve is usually associated with strategies on how to build a professional, personal brand that while it aligns with corporate values, is authentic.
- Understand the mutual value of personal branding to the employee and the employer.
- Explore best practices in building a personal brand.
- Minimize risk and common mistakes in building personal brand.
- Understand how to make time for professional social networking to build a personal brand.
- Develop an appreciation of the importance of a content strategy to build a personal brand.
- Understand why it’s important to develop (both) professional and social credibility.
- Learn techniques on how to develop influential connections online.
- Learn how to leverage offline networking.
- Understand tactics of how to take online connections offline for the payoff in corporate branding.
- Explore why monetizing your personal brand benefits your employer.
- Understanding the role of social networks: Twitter, LinkedIn, Google+, Facebook in building a personal brand.
- Discover how to leverage blogs and internal intranets to share knowledge and reinforce thought leadership positioning.
Who Should Attend?
This program is for mid and upper level managers of organizations (for-profit and nonprofit) seeking to gain in-depth strategies to build personal brand for mutual gain between the executive and the employer. During the workshop we'll discuss how your personal brand aligns with that of your organization. Attendees should be prepared to discuss their company's brand promise and brand values. Professionals across all industries will gain valuable insights into personal branding strategies that can have a significant impact on personal and corporate branding objectives.
Cancellation PolicyAbout the Instructor
Cancellations received 4 weeks prior to the event will receive a refund of fees minus $150 cancellation fee. Cancellations received within 4 weeks of the event will receive a refund of fees minus $300. There will be no cancellations on or after the start date of the training.