2012 Applied Research Methods

The Cosmopolitan of Las Vegas, 3798 Las Vegas Blvd. South
Las Vegas, NV 89109
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Choose Your Focus >> All-Tutorial Training

The American Marketing Association Applied Research Mehods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.

Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs. Each tutorial will:

  • Provide a strucutred overview of the selected topic area.
  • Identify and structure important methods and applications.
  • Compare and contrast the given methods and applications for strengths and weaknesses.
  • Use practical applications as an expository tool.

Click to View Full Schedule and Session Descriptions

Listen to ARM faculty member Carol Shea give a preview of her tutorial titled Hidden Truths Hidden Treasures-Qualitative Moderating and Observational Research Techniques.


Choose your focus. Create your own learning experience and choose only the topics that are right for you.

Choose from over 20 topics in:

  • Research Methods and Tools: Qualitative Focus, Quantitative Focus, Customer Loyalty and Online Research
    These are a range of fundamental to advanced tools and methods often used in marketing research. Topics include standard methods and new/emerging areas.
  • Business Understanding and Leadership Skills for Market Researchers
    These topics cover the leadership and communication skills needed to excel as Market Researchers in today's world.

Join the Conversation on AMAConnect


*Conference Cancellation Policy
Cancellation received prior to March 19, 2012 will receive a refund of tutorial fees, minus $15 per tutorial. After March 19, 2012, a refund of tutorials will be granted, minus $30 per tutorial cancellation fee. No refunds will be issued on or after April 16, 2012. Please note the $150 registration fee is non-refundable.

Registration is not available at this time.

The Cosmopolitan of Las Vegas
3708 Las Vegas Blvd South
Las Vegas, NV 89109
Phone: 1.702.698.7000
Reservations Toll Free: 855-435-0005
Hotel Website: www.cosmpolitanlasvegas.com

The Cosmopolitan of Las Vegas is located in the center of the Las Vegas Strip between Bellagio & City Center and 3 miles from McCarran International Airport. 
Luxury resort rooms with residential-style accommodations and state of the art meeting space.

$199.00 Single/Double occupancy per night (plus applicable taxes, currently 12%)
Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

For Online Reservations:

The reservation cut-off date is Monday, March 19, 2012
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by March 19, 2012 and request the American Marketing Association room block to qualify for the special group rate. After March 19, 2012, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation.  Your deposit will confirm your reservation and upon check-in, will be applied to the first night of your reserved stay.  Deposits are refundable if cancellations are received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 11:00 a.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  

Hotel Features, Services & Accommodations
Please visit the hotel website at www.cosmpolitanlasvegas.com for a full list of services & features.

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

Area Attractions, Events and Tourism
Visit the Las Vegas Convention and Visitors Authority website at http://www.visitlasvegas.com.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

We are pleased to announce American Airlines as an official carrier for AMA.
• 5% off the lowest applicable fare
For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 2942BP
Or go directly to
www.aa.com to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.
Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1 800.543.1586.  There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport.  There is no fee for booking online.
Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at www.aa.com.  
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.    

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

From McCarran International Airport, Las Vegas (LAS)
Hotel direction: 3 mile(s) NW
Driving Directions: Ramp onto Wayne Newton Blvd (.07 mi), Continue onto Swenson St (1.1 mi), Turn left at East Harmon Ave (1.5 mi),  Destination will be on the right

A variety of shuttle/limousine services are available at McCarran Airport, and are located on the west side of baggage claim outside door exits 7-13.  Please note that there are both group shuttle and "for-hire" stretch limousine services.  The super shuttles that drop off multiple Strip properties are generally $6-7 one way. Shuttle fares are subject to change without notice.

Taxis are approximately $15.00 one-way depending on time of day & traffic. Taxicabs are available on the east side of baggage claim outside door exits 1-4.  Airport personnel are available on the taxi curb to assist passengers

Parking at the Hotel
The Hotel offers complimentary parking. 

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