Digital Centered Marketing 2011: San Fransicso

Courtyard San Fransicso Downtown: 299 Second Street
San Fransicso, CA 94105
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee
Listen to a Sneak Peek by Facilitators Dana VanDen Heuvel and Toby Bloomberg

Marketers’ ability to achieve real business results on limited funds is critical to their success in today’s current economic environment. Reaching and engaging employees, customers and partners through the use of digitally-centered channels has proven to be a highly-effective and cost-efficient means of achieving such success. The complexities, however, of navigating and succeeding in the highly-fragmented space are great.

In this AMA Forum Digital-Centered Marketing: A Marketer’s Secret Weapon, participants will explore the world beyond the Internet to better understand and immediately seize the opportunities existing in digital marketing.

Through a blend of interactive sessions and hands-on learning, attendees will be equipped with techniques and best practices in optimizing the various digital marketing elements, including mobile, viral and social marketing channels. Our expert facilitators will provide methods for effectively using digital data and building loyal digital relationships.  And because the current economic conditions leave zero room for wasted dollars, this Briefing will conclude with a session fully dedicated to creating metrics for effectively measuring the ROI of digitally-centered marketing initiatives.

Digital-Centered Marketing: The Who, What, Where, When and How of Success
DCM Core Building Blocks: Digital Data, Digital Content, Digital Relationships
The New DCM Strategy:  Recession-based and Organizationally Aligned
Building Loyal and Personal Relations in Digital Marketing
The Art of Blogging
Managing your Reputation Online: Applying Proven Tactics
Leveraging Community to Build your Brand - Both Internally and Externally
Staying Ahead of the Curve: Digital Marketing in 2020
- Metrics, Metrics, Metrics: Building and Communicating ROI for Social Media Campaign
Dana VanDen Heuvel, COO, Perfect Patients Pty Ltd. And, Founder, BlogSavant
Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing


07:30 AM - 08:15AM        

08:15 AM- 08:45AM         

08:45 AM - 09:45AM        
Before we embark on the path to digital-centered marketing (DCM), we’ll thoroughly explain the core of digital-centered marketing.  You will now be able to answer the tough questions with a thorough understanding of each of the three building blocks of digital-centered marketing: 1) Digital Data, 2) Digital Content and 3) Digital Relationships.

09:45 AM - 10:00 AM       

10:00 AM - 12:00 PM        
Digital-centered marketing certainly has a mass appeal, but it’s not based on a mass approach.  One of the best digital relationship marketers in the business will provide insight on what it takes to form, nurture and grow digital relationships with your customers on a “human” level using communities, public relations 2.0, personalized digital messaging and other tools.

12:00 PM -01:00 PM          

01:00 PM - 02:45PM          
The New DCM Strategy: Recession-Based and Organizationally-Aligned
It’s time to turn understanding into action. We’ll explore how to refocus the marketing team, how to sell clients and stakeholders on a digital-centered strategy, what it takes to perform the necessary work to shift the organization’s thinking, how to gainfully execute in the midst of a recession and how to strategically align your DCM strategy with your organizations’ new recession-based objectives.

02:45 PM - 03:00 PM         

03:00 PM - 04:00 PM         
Metrics, Metrics, Metrics: Building & Communicating ROI for Social Media Campaigns
In today’s economy, demonstrating an ROI is critical a marketers’ role. And ROI on digital-centered marketing comes with significant challenges and complexities. In this session, attendees will understand the key ROI components and gain insight on which channels most impact their pipeline to ensure long-term success in digital-centered marketing.

04:00 PM - 04:30 PM         
Staying Ahead of the Curve: Learning from Others’ Lessons & Creating Action-Oriented Objectives
Before we depart, we’ll engage in a highly interactive Q&A and problem solving session with the speakers and audience that will help everyone attending to learn by example, get answers to their questions on digital-centered marketing and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.

04:30 PM - 04:45 PM         
Marketing Makeovers
We will leverage this remaining time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where digital-centered marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.


Registration is not available at this time.

Spotlight Forum Hotel Location 
Courtyard San Francisco Downtown
299 Second Street
San Francisco, CA 94105 
Phone:  1 415.947.0700
Fax:  1 415.947.0800
Toll-free:  1 800.321.2211
Hotel Website:  

Welcome to the Courtyard Downtown San Francisco Hotel by Marriott, an urban Courtyard located just blocks from MOMA, the Moscone Center and the Embarcadero. Experience the Downtown San Francisco hotel which is right at home among the cafes and galleries of the eclectic SoMa (South of Market) district. Union Square, the Metreon Entertainment Complex and AT&T Park are also nearby. The Downtown San Francisco Hotel Package offers the amenities of a luxury hotel such as valet parking, a Starbucks and Whispers Bar and Grill in the lobby, Jasmines Restaurant for breakfast, room service, event catering, indoor pool, and complete fitness room at a price that other luxury hotels cannot touch. Here to work? Enjoy the large work desk and free high-speed internet available in all rooms.

Rates: $189.00 single/double (plus applicable state & local taxes, currently 15.5% + $0.34 CA tourism fee, which are subject to change without prior notice)
Rates are based on availability.
Rates include complimentary in-room high speed internet access

Please call 1 415.947.0700 or 1 800.321.2211 & reference the AMA Spotlight Forum “Digital Centered Marketing” to make reservations.
The cut-off date for reservations is May 11, 2011. After May 11, 2011, reservations will be accepted based on availability and at the prevailing rate.

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 6:00 p.m hotel time on the day of arrival.  Cancellations made after 6:00 p.m. hotel time on the day of arrival & no-shows will forfeit the initial deposit.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as room(s) become available. Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered. 

Area Attractions, Events and Tourism
Please visit for additional city information.
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at
Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here:
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here:
To make a reservation online click here:
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions & Transportation
Area Airports
From San Francisco - SFO
Distance: 14 miles N
Driving directions: Exit airport heading north on Highway 101 toward San Francisco. Follow 101 North until it intersects with Highway 280. Take 280 North toward Port of San Francisco. Highway 280 will turn into King Street. From King Street, turn left on 2nd Street. Hotel is on the right at the corner of 2nd and Folsom.
Estimated taxi fare: $40.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
SFO – Claim your luggage (lower level). Proceed to the upper level and outside to the curb. Follow the SuperShuttle signs to get to the SFO Airport agent (in teal green jackets) and they will arrange your SuperShuttle transportation to your destination. You will wait for your van at Terminal 1 (across from Air Canada) or Terminal 3 across from United door #3.
Please visit for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $17.00 (subject to change without notice)

From Oakland - OAK
Distance: 18 miles NW
Driving directions: Exit airport following signs to Highway 880 North. Enter highway heading north following signs toward San Francisco. Cross Bay Bridge into San Francisco and exit the Bay Bridge at the Harrison Street Exit (left side). At the bottom of the ramp turn left on Harrison. Go two Blocks and turn Right on Second. Hotel will be on your right.
Estimated taxi fare: $60.00 (one way)

Airport Shuttle Service (Operated by SuperShuttle)
OAK - Advanced reservations are required. Please call 1 800 BLUE VAN (1 800.258.3826) to make your reservations. Upon arrival call the same 800 number, select option 1 and provide your reservation number so we can accommodate you. Please wait for your SuperShuttle van across from Terminal 1, shelter number 3, at the “Door to Door Reservation” zone.
Please visit for more information or call 1 800 BLUE VAN (1 800.258.3826).
Single Fare One-Way: $27.00 (subject to change without notice)

Public Transportation
Please visit the following websites for more information:  

Parking at the Hotel
Valet Parking is available at the Courtyard San Francisco Downtown
Daily fee: $49.02 (subject to change without notice)
Valet parking includes in & out privileges.

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