07:30 AM - 08:15AM
REGISTRATION AND CONTINENTAL BREAKFAST
08:15 AM- 08:45AM
INTRODUCTIONS AND PRE-EVENT DIGITAL MARKETING PERSPECTIVES
08:45 AM - 09:45AM
THE DCM CORE BUILDING BLOCKS
Before we embark on the path to digital-centered marketing (DCM), we’ll thoroughly explain the core of digital-centered marketing. You will now be able to answer the tough questions with a thorough understanding of each of the three building blocks of digital-centered marketing: 1) Digital Data, 2) Digital Content and 3) Digital Relationships.
09:45 AM - 10:00 AM
10:00 AM - 12:00 PM
BUILDING LOYAL & PERSONAL RELATIONS IN DIGITAL MARKETING
Digital-centered marketing certainly has a mass appeal, but it’s not based on a mass approach. One of the best digital relationship marketers in the business will provide insight on what it takes to form, nurture and grow digital relationships with your customers on a “human” level using communities, public relations 2.0, personalized digital messaging and other tools.
12:00 PM -01:00 PM
01:00 PM - 02:45PM
The New DCM Strategy: Recession-Based and Organizationally-Aligned
It’s time to turn understanding into action. We’ll explore how to refocus the marketing team, how to sell clients and stakeholders on a digital-centered strategy, what it takes to perform the necessary work to shift the organization’s thinking, how to gainfully execute in the midst of a recession and how to strategically align your DCM strategy with your organizations’ new recession-based objectives.
02:45 PM - 03:00 PM
03:00 PM - 04:00 PM
Metrics, Metrics, Metrics: Building & Communicating ROI for Social Media Campaigns
In today’s economy, demonstrating an ROI is critical a marketers’ role. And ROI on digital-centered marketing comes with significant challenges and complexities. In this session, attendees will understand the key ROI components and gain insight on which channels most impact their pipeline to ensure long-term success in digital-centered marketing.
04:00 PM - 04:30 PM
Staying Ahead of the Curve: Learning from Others’ Lessons & Creating Action-Oriented Objectives
Before we depart, we’ll engage in a highly interactive Q&A and problem solving session with the speakers and audience that will help everyone attending to learn by example, get answers to their questions on digital-centered marketing and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.
04:30 PM - 04:45 PM
We will leverage this remaining time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where digital-centered marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.