Virtual Event: ConnectEd

Karen Gwynne
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September 22nd    8:30am - 4:00pm CDT  

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Explore new, cutting edge techniques to
build solid social media and mobile marketing strategies!

This full-day Virtual Event will take you beyond the surface of a traditional marketing plan and show you how to approach and integrate new technology into your overall program.

To help you get the most out of this day of learning, we’ve broken up this eye-opening event into three core areas:

Engagement. – Learn the Ins and Outs of Social Media, Including:

  • How to build and execute a social media plan
  • Cultivation, identification and qualification of prospects using social media platforms
  • Leveraging social media to convert prospects into successful students

Enhancement. – Build a Mobile Marketing foundation by:

  • Understanding the basics of Mobile
  • Engaging prospects through mobile marketing channels
  • Using Mobile to fostering student relations

Evaluation. – Measure ROI and Sentiment by learning how to:

  • Establish targets and success metrics
  • Utilize available and relevant tools to measure campaign success
  • Capitalize on feedback

To view full conference schedule, click here 

Featured Sessions and Speakers

Open Leadership: How Social Technology Can Transform The Way You Lead
Charlene Li, Founder, Altimeter Group & author of the New York Times bestseller, Open Leadership and co-author of Groundswell

Mobile Marketing: Strategy Challenges for Advancement and Enrollment
Bob Johnson, Bob Johnson Consulting, LLC

Advanced Mobile Marketing: A Panel on the Leading Edge
Moderator:  Hugh Park Jedwill – CEO, Mobile Anthem
  Measuring Social Success
Jim Sterne, President, Target Marketing and
Author Social Media Metrics

Social Media and Mobile Marketing for Higher Education
Joe Hice, Chief Communications Officer  & Associate Vice Chancellor, North Carolina State University

  Mobile Marketing 101
Kim Dushinski – Author,
Mobile Marketing Handbook

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Interested in sponsoring future virtual events?  Contact us at sales@ama.org

 

 

 


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Karen Gwynne
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