Marketing Research Conference 2009

JW Marriott Resort
Palm Springs, CA
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

View interviews, presentation summaries and photos from this years conference

Upcoming Dates:  September 26 -29, 2010
Atlanta, GA

Making Business Sense of What’s Next!

Changes in Marketing Research are happening in fast forward!
Will you bet left behind?
Dramatic shifts in economics, technologies, research spending, consumer/marketplace behavior and job outlook are radically affecting the industry and the world. The Marketing Research Conference will give you the knowledge and excitement to accelerate your impact on What's Next!
From Coca-Cola to American Express, Turner Broadcasting, to and many more, the Marketing Research Conference brings you companies on the forefront of consumer and business research, and global trends.
The AMA Marketing Research Conference is the  most popular professional development forum for the Market Researcher.  Drawing over 500 attendees annually.
Only the American Marketing Association can bring you this caliber of industry leaders to address today's hottest issues!


Complete Program Schedule Click Here
Listen to AMA Webcast - Be Fascinating for Marketing Researchers
Sally Hogshead, Author, Be Fascinating
Mike Brown, Conference Chair, VP Marketing YRC Worldwide
This years' themes get at the heart of current marketing research challenges.
Inspiring Success
What are the skills necessary  to excel as leaders in today’s rapidly changing world?   
Maximizing Results
How can we better utilize and take advantage of marketing research skills and techniques to be prepared for the future and ensure business success?
Anticipating the Future
How do we, as market researchers and business professionals plan for the future, realize new opportunities and take advantage of WHATS NEXT!   
  Featured Presenters:
  • Sally Hogshead, Author, Radical Careering
  • Chris Frank, VP Global Marketplace Insights, American Express 
  • Jack Wakshlag, Chief Research Officer, Turner Broadcasting
  • Sheryl Connelly, Global Trends and Futuring, Ford Motor Company
  • Greg Reid, CMO, YRC Worldwide 
  • Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group
  • Andrew Baird, VP of Marketing US Convenience, BP
  • Bill Fairfield, CEO, Info Group
  • Mike Hess, CEO,
  • Dave Weinberger, VP of Insights, Georgia Pacific
  • Mike Masnick, CEO,
  • Tom Laforge, Director of Insights Creativity and Ideas, Coca Cola Company
Registration is not available at this time.
JW Marriott Resort & Spa
74855 Country Club Drive
Palm Desert, CA 92260
(760) 341-2211
Rates: $219.00 single/double occupancy per night + optional $24.00 per night resort fee
$239.00 triple occupancy per night + optional $24.00 per night resort fee
Group travel discounts on American Airlines include:
·        5% off the lowest applicable fare
For reservations, call 1-800-433-1790 or go to, and refer to the authorization number below:
·        AN# A38H9AB
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.
Rental Car

For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you. Please call 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

To reserve a car online, please use the Avis conference link:

Directions & Transportation
Area Airports
Palm Springs - PSP
Hotel direction: 11 miles W
Driving Directions: Turn left onto El Cielo, left at Ramon Rd, right at Bob Hope Drive, left onto Country Club Drive. Resort is approx. 3 miles on the right.
Estimated taxi fare: $45.00 (one way)
Los Angeles - LAX
Hotel direction: 130 miles W
Driving Directions: Make a left onto Century Blvd, take the 405 north, take the 10 east, exit Cook Street and go right. Make a right onto Country club and a left into the resort.
Estimated taxi fare: $350.00 (one way)
LA/Ontario International Airport - ONT
Hotel direction: 78 miles W
Driving Directions: Take the I-10 east, exit Cook Street and go right. Make a right onto Country club and a left into the resort. Estimated taxi fare: $250.00 (one way)
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