Marketing Workshop 2011: Chicago

Westin Michigan Avenue Chicago, 909 N Michigan Avenue
Chicago, IL 60611
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Build Your Winning Combination

Learning Customized to Your Needs

What if you could build a program on a variety of marketing topics—all focused on exactly what you want to learn to keep your skills sharp? Now you can!

AMA’s Marketing Workshop is a chance to learn about the trends and best practices that most affect your work right now. You get to choose your own winning combination of tutorials, from the latest
SEO techniques to social media to unique brand positioning strategies.

Whichever topics you pick, you’ll bring back practical knowledge and proven methods to address your most pressing challenges. Tutorials in six tracks will help you to:

- Employ Powerful Marketing Strategies
- Measure Marketing Effectiveness
- Maximize Interactive and Social Media
- Build Loyalty through Enhancing the Customer Experience
- Differentiate Your Brand
- Boost Sales Effectiveness and Integration

Learning in the Right Environment

Each session is led by an industry expert, so you’ll come away with valuable and timely knowledge and insights. The highly personalized setting of the Marketing Workshop will enable you to interact one-on-one with the presenters, in addition to exchanging ideas and experiences with your peers. You’ll leave with a richer network as well as leading-edge information!

Learning at Your Level

Because the Marketing Workshop is designed with you in mind, we offer tutorials at three different levels. Choose what best suits your needs:

FUNDAMENTAL
Strategic and tactical information about a topic

BEST PRACTICES
Successful approaches used by leading companies

INNOVATION
New approaches within a topic area

Look through the program-at-a-glance and tutorial descriptions, and pick the sessions you want. Then be sure to register today. When you do, you’ll have a customized schedule of powerful, personal training sessions—all just for you!

Speakers    
Toby Bloomberg

D Randall Brandt

Brian Brown

Chris Brown

Scott Hamilton

Eric Hutchison

 

Matt Kelly

Robert Kincaide

Bob Konsewicz

Tim Matonovich

Ellen Naylor

 

Michael Rich

Partick Schwerdfeger

Debra Semans

Aaron Smith

Sybil Stershic

Ron Strauss

Click Here to View Program Details
Registration is not available at this time.

Conference Hotel Location
The Westin Michigan Avenue Chicago
909 North Michigan Avenue
Chicago, IL 60611
Phone: 1.312.943.7200
Fax: 1 .312.397.5580
Reservations: 1.888.627.8385
Hotel Website: www.thewestinmichiganavenue.com  

The Westin Michigan Avenue is located on Chicago's famed Magnificent Mile steps from Lake Michigan, award-winning restaurants and premier shopping.  Plus, the hotel is within walking distance to the midwest's most popular tourist and leisure destination, Navy Pier. Get immersed in the unique culture of Chicago and let The Westin Michigan Avenue transcend your next visit to the Windy City.

$229.00 Single/Double occupancy per night (plus applicable taxes, currently 15.4%)
Rates are available two days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

For Online Reservations:
http://www.starwoodmeeting.com/Book/american

marketingassociation

The reservation cut-off date is Monday, March 7, 2011.
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by March 7, 2011 and request the American Marketing Association room block to qualify for the special group rate. After March 7, 2011, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold your reservation.  Your deposit will confirm your reservation and upon check-in, will be applied to the first night of your reserved stay.  Deposits are refundable if cancellations are received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of one night room & tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website at www.thewestinmichiganavenue.com for a full list of services & features.

Area Attractions, Events and Tourism
Visit the Chicago Convention & Visitors Bureau website at http://www.choosechicago.com.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA TRAVEL PROGRAM
We are pleased to announce American Airlines as an official carrier for AMA.

DESTINATION CITY:  Chicago
• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
• 1541BY
Or go directly to www.aa.com to book your flights.

Take advantage of a 5% discount on AA, American Eagle and AmericanConnections. It's simple!  After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the "AA.com Promotion Code" field and enter in your Authorization Code.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1 800.433.1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1 800.543.1586.  There is a $20.00 reservations service fee for tickets issued through AA reservations, and a $30.00 ticketing fee for tickets issued at the airport.  There is no fee for booking online.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at www.aa.com.

TOWER TRAVEL
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama  
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null  
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama  
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions
From North
• Take Interstate 94 South and exit at Ohio Street
• Travel east on Ohio for approximately 9 blocks to Michigan Avenue
• Turn left onto Michigan Avenue
• Travel north approximately 9 blocks to Delaware
• Turn right onto Delaware and continue to hotel entrance

From West
• Take Interstate 55 East to I-90/94 North 
• Exit at Ohio Street
• Travel east on Ohio for approximately 9 blocks to Michigan Avenue
• Turn left onto Michigan Avenue 
• Travel north approximately 9 blocks to Delaware
• Turn right onto Delaware and continue to hotel

From O'Hare International Airport
• Take Interstate 90 East which turns into JFK Expressway (I-90/94)
• Take Ohio Street exit and travel east on Ohio for approximately 9 blocks to Michigan Avenue
• Turn left onto Michigan Avenue
• Travel north approximately 9 blocks to Delaware
• Turn right onto Delaware

From South
• Take I-94 North and exit at Ohio Street
• Travel east on Ohio for approximately 9 blocks to Michigan Avenue
• Turn left onto Michigan Avenue
• Travel north approximately 9 blocks to Delaware
• Turn right onto Delaware and continue to hotel entrance

Transportation
FROM O'HARE AIRPORT - ORD (Approx. 18 miles)
Airport Shuttle Service: Shuttle service is available through GO Airport Express. Reservations are not required from O’Hare to downtown. Reservations are required for return trips to the airport. Shuttles leave O’Hare airport for downtown Chicago every 10 to 15 minutes from terminals 1E, 3F, 2D and 5E. Shuttle service begins at 4:00 a.m. for downtown hotels.  Please visit http://www.airportexpress.com/ for more information or call 1 888.284.3826.
O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $30.00 per person

Taxi: Approx. $50.00 - $55.00 one-way depending on time of day & traffic.

Train: From O'Hare International Airport, take the CTA Blue Line to the Jackson Boulevard exit. From this point, transfer to the CTA Red Line direction towards Howard and exit Chicago Avenue. From Chicago Avenue, walk 3 blocks east to Michigan Avenue, make a left and walk 3 blocks to Delaware. The hotel entrance is on Delaware. For additional information on the Chicago Transit Authority & fare information, please visit http://www.transitchicago.com/.

FROM MIDWAY AIRPORT- MDW (Approx. 13 miles)
Airport Shuttle Service: Shuttle service is available through GO Airport Express. Reservations are not required from Midway to downtown. Reservations are required for return trips to the airport. Shuttles depart from Midway airport every 15 minutes for downtown service to Chicago hotels. Please visit http://www.airportexpress.com/ for more information or call
1 888.284.3826.
Midway shuttle fares (subject to change without notice):
Single Fare One-Way: $25.00 per person

Taxi: Approx $35.00 - $45.00 one-way depending on time of day & traffic.

Train: From Midway Airport, take the CTA Orange Line direction towards Loop to the Roosevelt Road exit. From this point, transfer to the CTA Red Line direction towards Howard and exit Chicago Avenue. From Chicago Avenue, walk 3 blocks east to Michigan Avenue, make a left and walk 3 blocks to Delaware. The hotel entrance is on Delaware. For additional information on the Chicago Transit Authority & fare information, please visit http://www.transitchicago.com/.

Parking at the Hotel
The Hotel offers valet parking at $55.00 per day, including in & out privileges (rate is subject to change without notice). Self Parking is not available. 

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