Nonprofit Marketing Conference: Chicago

Swissotel Chicago: 323 East Wacker Drive
Chicago, IL 60601
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Some Things Can’t Wait.
Market NOW

Get your mission moving.  Whether you’re an association or a charity, the time is NOW to transform marketing, try new ways of managing and tap into how you can reinvent your organization.

If your organization is like so many others, you're feeling the pinch
of the economy.  Fundraising revenue is down, membership is experiencing attrition and nonprofits are struggling to survive these tough times. 

The AMA's 2010 Nonprofit Marketing Conference can help you turn things around.  This year's conference offers unique insights, proven cases and solutions-oriented sessions led by some of
today's brightest minds in nonprofit marketing. If your leadership needs a bit of convincing, download and customize this letter.   

Don't wait. Now is the time to strengthen your brand and your market position.  Get a head start by registering today for the Nonprofit Marketing Conference.

What's New @NPMC Nonprofit


Download Full Session Descriptions

 Dan Pallotta
Author, Uncharitable: How Restraints on Nonprofits Undermine Their Potential    

Uncharitable: How Restraints on Nonprofits Undermine their Potential

Are you really ready for change? Ddan Pallotta will challenge your  long-held beliefs about charity and share how you can begin down the road to transformation.

 Scott M. Davis
Chief Growth Officer, Prophet & Author,
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Today's Marketer, Tomorrow's Growth Leader

Learn the 5 shifts you must undertake to transform the role of marketing in order to drive growth agenda.

 Chris Forbes
Co-Author, Guerrilla Marekting for Nonprofits and Nonprofit Marketing Coach
Guerrilla Marketing for Nonprofits

Are you survivor savvy?  Chris Forces will show you how to get aggressive by developing a personalized battle plan for your organization using a proven arsenal of Guerrilla Marketing tactics.

Featured Nonprofit Thought Leaders

Andy Ferrin--National 4H Council
Wendy Macgregor---Feeding America
Emilio Pardo----AARP
Cynthia Round----United Way Worldwide
Reji Puthenveetil-----Group Newhouse
Angela Geiger----Alzheimer's Association
Kay Keenan---Big Brothers Big Sisters of America
Candace Hanau---Save the Children USA
Evan Mcelroy----Boys & Girls Club of America



8-11 am
Tutorial A: Advanced Social Media for Nonprofits:

Tutorial B
:  The Power of Design

David Neff

Jonathan Cleveland


 10-12  Pre-Conf. Coaching  


CMO Boardroom  Invitation only
1:10-2:15 Keynote: Uncharitable: How Restraints on Nonprofits can Undermine their Potential Dan Pallotta
2:15 3:15 Mastering the Management Buckets John Pearson
Keynote Panel Implications of MegaTrends on Nonprofit Marketing Andy Ferrin; Wendy Macgregor, Emilio Pardo, Cynthia Round 
5:30-6:45  Opening Reception  


8-8:30 Marketing Reloaded: AMAF Nonprofit Marketing Summit Recap  Cynthia
8:30-9:15 Keynote: Today’s Marketer, Tomorrow’s Growth Leader Scott M. Davis
9:15-10:30 Earning and Keeping a Seat at the Leadership Table
Maintaining Marketing’s Strategic Influence within the Organization

Reji Puthenveetil; Cynthia Round
10:15-12:15  CMO Boardroom Invitation Only
Angela Geiger
11-12:15  Embracing Technology Kay Keenan, Eric Overman
12:15-2:00  AMA Foundation Awards Luncheon  
 2-3:15  Customer Needs and Internal Wants
Integration and Alignment with Stakeholder Needs
Angela Geiger, Candace Hanau
4-5:30 Return on Investment
Demonstrating Impact and Value in Today’s Demanding Environment
Evan Mcelroy, Jay Aldous
5:30-6:45 AMAF Reception


8:45-9:00  Opening Remarks Cynthia Currence
9:00-9:45 Executive Interactive Presentation
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
Jocelyne Daw
10:15-11:00 Special Session: NPMC 2010 Takeaway
Creating a Personalized Plan for Success in 2010 and Beyond
Elaine Fogel, Minette (Meme) Drumwright, Rachel Hutchisson
11:00-11:45  Closing Keynote Presentation
Guerrilla Marketing for Nonprofits
 Chris Forbes

Registration is not available at this time.

Conference Hotel Location
Swissotel Chicago
323 East Wacker Dr.
Chicago, IL 60601
Phone: 1 312.565.0565
Fax: 1 312.565.0540
Reservations: 1 888.737.9477
Hotel Website:

Swissôtel Chicago is an all glass triangular hotel, situated in the confluence of the Chicago River and Lake Michigan.  The hotel has fabulous wrap around views from Navy Pier to Millennium Park and is close to many Chicago attractions.  Here, you are at the center of diverse activities and major shopping districts such as The Magnificent Mile and State Street.

Swissôtel Chicago offers 661 tastefully decorated and generously over-sized rooms and suites, designed by noted Chicago architect, Harry Weese. Each one of the hotel guest rooms features many amenities to make your stay comfortable, including a large desk, multi-line phones with voicemail, and remote message retrieval.

Rates: $195.00 Single/Double occupancy per night (plus applicable taxes, currently 15.4%, subject to change without notice)
Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Online Hotel Reservations

The reservation cut-off date is Friday, September 10, 2010.
The AMA has negotiated special group rates for the American Marketing Association. You must make your hotel reservations by September 10, 2010 and properly identify yourself to qualify for the special group rate. After September 10, 2010, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. All reservations must be accompanied by a first night room deposit, guaranteed with a major credit card.  Any reservation canceled within (72) hours of the arrival date will be charged for on (1) night’s room and tax.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of (1) one night’s room & tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website at for a full list of services & features.

Area Attractions, Events and Tourism
Visit the Chicago Convention & Tourism Bureau website at

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


American Airlines
Travel discounts are available on American Airlines:
• 5% off the lowest applicable fare

For reservations, call 1-800-433-1790, and refer to the authorization number below:

• 95H0AP

You can also go directly to to book your flights.
After you have selected your flight(s) under the "Enter Passenger Details" tab, go to the " Promotion Code" field and enter the Authorization Code.
Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Reservations and Ticketing
For reservations and ticketing information via phone, call AmericanAirlines Meeting Services Desk, or have your travel professional call 1-800-433-1790 from anywhere in the United States or Canada, seven days a week, from 6:00 a.m. to 12:00 midnight (Central Time), and reference the authorization number shown above.  Reservations for the hearing and speech impaired are also available at 1-800-543-1586.  There is a $20.00USD reservations service fee for tickets issued through AA reservations, and a $30.00USD ticketing fee for tickets issued at the airport.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at

*Seats are limited.  American Airlines, American Eagle, AmericanConnection, American Airlines Group & Meeting Travel and AAdvantage are marks of American Airlines, Inc.  American Eagle and AmericanConnection are American’s regional airline affiliates.  AmericanConnection service is operated by one of the following independent carriers:  Trans States Airlines, Inc., Chautauqua Airlines, Inc., or Corporate Airlines, Inc.  American reserves the right to change AAdvantage rules and regulations at any time and to end the AAdvantage program with six months notice. © 2004 American Airlines, Inc. All rights reserved.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Rental Car
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you.  Please contact 1 800-331-1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

From O'Hare International Airport:
Take Kennedy Expressway (I-90/94) East to Ohio St exit. Proceed on Ohio to State St and turn right. Turn left at Wacker Drive. Hotel will be approx. 3 blocks on the right.

From Midway Airport:
Take Cicero Ave North to Stevenson Expressway (I-55) North. Exit at Dan Ryan Expressway (I-90/94) West. Exit at Washington St and proceed East to Michigan Ave. Turn left. Proceed North to Wacker Drive. Turn right. Hotel is 2 blocks on right.


Shuttle service is available through GO Airport Express. Reservations are not required. Shuttle vans depart O’Hare Airport every 10-15 minutes. GO Airport Express ticket counters and loading zones for boarding the GO Airport Express van are at Door 1E, Door 2D, and Door 3F across from baggage claim on the Baggage Claim level. Please visit for more information or call 1 888.284.3826.
O'Hare Shuttle fares (subject to change without notice):
Single Fare One-Way: $28.00 per person
Single Fare Round-Trip: $50.00 per person

Private Limo Services can be arranged through the hotel Concierge at 1 312.565.1234 x4511.

Taxi: Approx $40.00 - $55.00 one-way

Train: $2.50 per person to and from O'Hare Airport (fare subject to change). Pick-up below baggage claim area (follow signs to C.T.A.). Take "L-Train" to Clark/Lake stop (approx. 7 blocks from hotel). Walk East on Lake to Stetson St, turn left Stetson St and walk 1 block to the hotel. Note: This method is not recommended if guest has more than 1 bag, as there are numerous escalators and turn styles. Guest can take a cab or walk from Clark/Lake stop. Please visit for more information. 

Shuttle service is available through GO Airport Express. Reservations are not required. Shuttle vans depart Midway Airport every 15 minutes. GO Airport Express ticket counter and loading zone is located at Door 3, lower level across from baggage claim. Please visit for more information or call 1 888.284.3826.
Midway shuttle fares (subject to change without notice):
Single Fare One-Way: $23.00 per person
Single Fare Round-Trip: $40.00 per person

Taxi: Approx $30.00 - $45.00 one-way

Train: $2.50 per person to and from Midway Airport (fare subject to change). From the airport take the Orange Line to the State and Lake Street stop. Walk 1 block north to Wacker. Take a right on Wacker and the hotel is approximately 3 blocks. Please visit for more information.

Hotel Parking is available (indoor valet) only with in/out privileges at $52.00 for 24hrs.

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