Strategic ROMI Spotlight: New York

90 Broad Street
New York, NY 10004
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

CERTIFICATE OF COMPLETION:
Attendees of this event will have the opportunity to receive a certificate of completion. 90% or above score on the course exam is required. Certificate is optional.

Click Here to Listen to a Sneak Peek

Strategic ROMI:
Strategic Measurement and Communications of Your Marketing Strategy- The Keys to Successful Marketing Leadership in an Uneven Economy

Now, more than ever, marketers’ ability to demonstrate true top line results is vital to their very existence. Volume of sales or percentages of market share are no longer sufficient measures. Today’s environment requires solid financial models and measurement tools that are backed by winning communication strategies. The end result: The demonstration of top line results driven by indispensable marketing efforts.

AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model. They will equip you with strategic methods for effectively communicating marketing objectives, and garnering buy-in of those objectives at all levels. It is through this strategic/tactical coupling effect that true marketing results are experienced.

Discussion Points Include:

  • The Key Components to Successful ROMI Measurements
  • A Proven ROMI Formula
  • Creating and Executing a ROMI Plan
  • To Spend or Not to Spend: Leveraging Results to Improve Spending Decisions
  • Developing a Communication Strategy for your ROMI Initiative
  • Strategically Aligning ROMI to Business Objectives
  • Garnering Buy-In throughout the Organization

Top 3 Take-Aways

  • Creating an Actionable ROMI Formula and Project Plan
  • Develop a Communication Strategy to Maximize Adoption of Marketing Objectives
  • Improve Purchasing Decisions and Gain Deeper Understand of Market Behavior
  • Highlight Marketing’s Indispensability through Showcasing Top-Line Results

Facilitators

Chris Brown, CEO, MarketCulture Strategies Inc.

Scott Hamilton, Senior Partner, Co-founder, Allign

08:15 AM – 09:00 AM  
REGISTRATION AND CONTINENTAL BREAKFAST

09:00 AM – 09:05 AM  
INTRODUCTIONS AND PRE-EVENT PERSPECTIVES

09:05 AM - 09:30AM    
The Key Components to Successful ROMI Measurements

09:30 AM - 10:15 AM   
A Proven ROMI Formula

10:15 AM - 10:30 AM   
BREAK

10:30 AM – 11:15 AM  
Creating and Executing a ROMI Plan

11:15 AM – 12:00 PM   
To Spend or Not to Spend: Leveraging Results to Improve Spending Decisions

12:00 PM -01:00 PM     
LUNCH

01:00 PM – 01:45 PM    
Developing a Communication Strategy for your ROMI Initiative

01:45 PM – 02:00 PM    
BREAK

02:00 PM – 02:45 PM    
Strategically Aligning ROMI to Business Objectives

02:45 PM – 03:00 PM    
BREAK

03:00 PM – 03:45 PM    
Garnering Buy-In throughout the Organization

03:45 PM – 04:30 PM    
THE NEXT PRACTICES

04:30 PM – 4:45 PM      
Q&A

 

Registration is not available at this time.

Spotlight Forum Conference Center Location
MicroTek Global Learning Solutions - New York City
90 Broad Street
11th Floor
New York, NY 10004
Tel: 1 212.207.9620
Website: http://www.mclabs.com/facilities/new_york.aspx

The MicroTek New York City training center is located in the heart of the financial district in downtown Manhattan just 2-blocks south of the New York Stock Exchange.  Classrooms offer access to T1 lines, a DSL back up and Wi-Fi connectivity.
Close proximity to hotels, public transportation, and points of interest such as the Statue of Liberty and Ellis Island make the facility a great location.

Special Notice: It is necessary for all attendees to carry a photo ID.  Please allow extra time to go through lobby security.

The building has a white cement facade with a brass awning and a huge number "90" on either side. MicroTek is on the 11th floor.

Area Attractions, Events and Tourism
Please visit the New York City Convention & Visitors Bureau at www.nycvisit.com.

ADA
The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Recommended Hotels
Club Quarters, Downtown - Best Value
52 William Street
New York, NY 10005
Phone: (212) 269–6400
MicroTek Rate: Rates are seasonal, please call for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: 3 short blocks

Club Quarters, Midtown
40 West 45th Street
(Between Fifth and Sixth Avenues)
New York, NY 10036
Phone: (212) 354-6400
MicroTek Rate: Rates are seasonal, please call for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: 5 miles

Gild Hall (formerly Wall Street District Hotel)
15 Gold Street
New York, NY 10038
(At the corner of Gold Street & Platt Street)
Phone: Reservations:212.232.7700 or toll free: 800.268.0700 
MicroTek Rate: Callers must ask for the MICROTEK rate.
(Or use Booking Code = UI)
* Rates subject to change without notice.
Distance from Facility: 6 Blocks

Marriott New York Downtown
85 West Street
New York, NY 10006
Phone: 800.242.8685
MicroTek Rate:
May - Sept. 11:  $239
Sept. 12 - Dec. 31:  $299
Guest must ask for MicroTek rate.
* Rates subject to change without notice.
Distance from Facility: Less than 1 mile

Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com. 

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Rental Car
For your convenience, the American Marketing Association has made arrangements with Avis for your car rental needs. Special rates have been negotiated for you.  Please contact 1 800.331.1600 to reserve a car. In addition, please be sure to use the AVIS Worldwide Discount Number:  D098599.

Directions:
90 Broad Street is between Bridge Street and Stone Street, just two blocks South of the New York Stock Exchange.

From the North (upstate NY, New England states):
• Take I-87 South/Major Deegan Expressway to Exit #3 138th Street.
• Stay straight onto Exterior Street.
• Exterior Street becomes Major William F Deegan Blvd.
• Turn right onto 3rd Avenue Bridge. Merge into lanes for FDR.
• Stay in designated lanes for FDR and proceed south to Exit #1 Battery Park/Staten Island Ferry.
• Make the first right onto Broad Street.
• Go up Broad Street 2 traffic lights and MicroTek is on the left hand side-90 Broad.

From the South/West (NJ, Southern States):
• Take I-95 North to I-78 Exit #14 to 14-14A-14B-14C/US-1/US-22, go towards 14A-14B-14C/Bayonne/Jersey City/Holland Tunnel.
• Merge onto New Jersey Tpke Exit E/I-78 E (Portions toll).
• Turn slight right onto 12th St; 12th St becomes Boyle Plaza; Boyle Plaza becomes Holland Tunnel.
• Once thru the tunnel follow signs for RT-9A/Uptown/West Street.
• Make a left onto left West Street/West Side Hwy.
• Veer to the far right lane and go straight to the stop sign.
• Make the left at the stop sign onto Battery Place.
• Go straight and make a left onto Bridge Street, proceed straight to Broad and make a left.
• You will be right in front of the building-90 Broad.

From East (L.I):
• Take the Southern State Parkway West towards New York.
• Take that to the Cross Island Pkwy North Exit towards the Whitestone Bridge.
• Take Cross Island to I-495 West, exit #30W toward Midtown Tunnel.
• Proceed on I-495/Long Island Expressway to the Queens Mid-town Tunnel (Toll $3.50).
• Once thru the tunnel keep left once out of the tunnel.
• Make a left onto E. 34th Street.
• Go straight and make a right onto the FDR South.
• Proceed on the FDR to exit #1 Battery Park/Staten Island Ferry.
• Make the first right onto Broad Street.
• Go up Broad Street 2 traffic lights and MicroTek is on the left hand side-90 Broad.

Parking
Icon Parking ($24.00 p/d; call to confirm pricing) *indoor garage
(212) 668-1448
14 S. William Street
(between Broad & Mill Lane)
Kim Parking ($28.00 p/d; call to confirm pricing) *indoor garage
(212) 363-7700
9 Stone Street
(between Broad & Whitehall)

Transportation
Subway
NYC Bus and Subway http://www.mta.nyc.ny.us/nyct/index.html
MetroCards can be purchased inside any subway station at the vending machines. They accept cash/credit cards/debit cards. $2.00 per ride with free transfers to any subway or bus. Subway maps can be obtained at any station booth for free.
Subway Route:  Station
1:  South Ferry - please note that only the 1st 5 cars open their doors at this stop.
2,/-3:  Wall St.
4,/-5:  Bowling Green
J,/-M,/-Z:  Broad St.
R,/-W:  Whitehall St.
 
Listed below are the (approx.) blocks, depending upon which exit you leave the subway station will determine the # of blocks (at most it would be off by 1, 1 1/2 blocks).
• 1/9 South Ferry: (3 blocks) Walk out of station (with the park on your left side; "Staten Island Ferry" Terminal is where you'll be exiting as the train station is inside the terminal) proceed to Water Street & make a right, go 2-blocks & make a left on Broad, go 1-block & you're at 90 Broad Street.
• 2/3 Wall Street: (4 blocks) (**ride the 1st car of the train when riding downtown/last car of train heading uptown) Walk 1-block to Broad Street make a left. Go 3-blocks & you're at 90 Broad Street.
• 4/5 Bowling Green: (3 blocks) exit station and walk away from the park, passing the "American Indian Museum" on your right hand side. Make a right on Whitehall, go 1/2 a block and make a left on Stone, go 1-block to Broad & make a right & you're at 90 Broad Street.
• J/M/Z to Broad Street: (2 blocks) walk east on Broad Street (towards the water/away from the Stock Exchange), we're on the right hand side 2-blocks down.
• R/W to Whitehall: (1 block) walk straight down Stone (only a block long - can't get lost) make a right on Broad & you're at 90 Broad Street.
• Path Train to WTC: walk 1-block up Liberty to Broadway make a right go South (same direction as traffic) & at the fork in the road (you'll see the statue of the "Bull") bear left, go 2-blocks to Stone Street make a left go 1-block to Broad & make a right & you're at 90 Broad Street.

Bus
M15-South Ferry: Broad & Water Street stop
M9-Battery Park: Broad & Water Street stop
For Express Bus service from the 5-boros visit: http://www.mta.nyc.ny.us/busco/schedules/index.html

Ferry Service
We are located closest to Pier 11. Servicing New Jersey/Brooklyn & Queens.
For schedules & fare info visit: http://www.nyc.gov/html/dot/html/masstran/ferries/ferintro.html

Taxi and Shuttle Services
Super Shuttle Manhattan
• Tel: (800) 258-3826
• La Guardia - $15.00 for 1st person ($9.00 each additional person)
• JFK - $19.00 for 1st person ($9.00 each additional person)
• On demand 24 hours with drop off at all hotels or anywhere between Battery Park and 227th Street
New Day Taxi
• Tel: (212) 228-6666
• LaGuardia - $40.00
• JFK - $45.00
• Newark - $45.00 + toll
Allen
• Tel: (212) 228-1111
• LaGuardia - $40.00
• JFK - $45.00
• Newark - $45.00
*All prices subject to change.

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