VirtualXchange: Driving Research Transformation

An Online Virtual Event powered by the American Marketing Association
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

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In 2010 the AMA Marketing Research Virtual Event brought together over 1,500 marketers and researchers from around the world for the industry's largest virtual event.  On June 23, 2011 the tradition will be continued and this year’s full-day virtual conference promises attendees and partners an online learning experience focused on strategies and applicable how-to’s on marketing research that will provide attendees with the insights and tools they need to take charge of their future.

Registration is free!  AMA members will receive exclusive access to conference speakers and confernece give-a-ways!


 Join us for key insights into:

  • The Future of Market Research
  • Integrating new and established methods
  • Marketing research’s impact within an organization, how its perceived and what the end users really want
  • Using and integrating new technology to collect, integrate analyze and present research findings
Welcome! 9:45am CT

Kevin Clancy, Ph.D.
Chairman, Copernicus Marketing Consulting & Research

10:00 - 10:45am CT
Four Ways to Determine the Impact of Marketing Investments in 30 Days or Less

Marketers typically have to wait six months to more than a year for performance information, only to find out that a campaign or program did not deliver to expectations.  It doesn’t have to be this way.  In fact, there are widely-available, proven methodologies for forecasting ROI within 30 days after a campaign is launched.

  • Learn about 4 different tools including blogging analysis, modeling early returns, and assessments of campaign penetration that provide early insights into marketing campaign performance. 
  • Understand how to translate insights into actions to ensure marketing efforts meet performance objectives.
  • Hear real-world examples companies that successfully employed the tools to get and keep marketing performance on track. 

Mark Leichthammer

Global Consumer Insights and Strategy  -Industrial Products & Services Newell Rubbermaid 

11:00 - 11:45am CT
Insights in Action
This presentation will provide real world examples of how Insights have been leveraged in new product development and marketing communications.  In addition it will address how Newell Rubbermaid, has elevated the role of Consumer Insights within the Products and Services Business Unit.
Networking Break 11:45 - 12:15pm  CT

Chris Frank
VP Global Marketplace Insights
American Express

Paul Magnone
Director, Global Business Development & Alliances

12:15 - 1:15pm  CT
From Insight to Foresight -- Findings Answers in the Flood of Social Media Analytics

This exclusive AMA session from the authors of ‘Drinking From the Fire Hose’ (Penguin/Portfolio Sep 2011), will highlight a simple roadmap of the right questions to ask to separate the wheat from the chaff, connect it to business, and then use it to shape your digital strategies. Breaking this current cycle of information overload will enable you to shift from insight to foresight.

Networking Break 1:15 - 1:45pm CT

Susan Casserly Griffin
East Coast US Representative for ESOMAR and BrainJuicer

C. Frederic John
Senior Business Leader, Consumer & Market Intelligence
MasterCard Worldwide

1:45 - 2:30pm CT
Mothers Don’t Let Your Children Grow Up to be Cowboys – an Argument for Inspiring Young Professionals to Seek Market Research as a Career

Research gets a bad rap these days:  too many young grads see research only as data collection, or a dry statistical chore relegated to the lowly and unappreciated.  How can we encourage young graduates so that they see market research as a viable and even desirable career choice? 

Susan will moderate a panel of research professionals on the challenge of inspiring, educating, incentivizing and mentoring the new crop of market researchers who will be future of the industry

Closing Remarks 3:30pm
Registration is not available at this time.

No travel necessary!  Online Event!

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