VirtualXchange: Create ∙ Engage ∙ Convert: Achieving Success with Online Events

Karen Gwynne
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Key Takeaways

Online events have come a long way since their rudimentary beginnings in the 1990’s.  Improved technology, lower cost and an ever growing audience base have made webinars, webcasts, and virtual events “standard” business tools for just about every industry and trade.

The down side of this growth is that our audiences now have ever expanding list of webcasts to chose from.  During this free online virtual event we will explore how to create online events that will attract your target audience, how to utilize online events to further engage your customers, how to measure the success of your online events and most importantly, convert these efforts into top line revenue.

This half-day event takes place entirely online, offering all the benefits of a traditional conference without the travel and registration is free!
If you have already registered and would like to log in to the event, you can do so by clicking here.
Presented in Partnership with

Welcome!  10:00am CT

Carmen Taran
Co-founder of Rexi Media
Author, Better


10:00 - 11:00am CT
Survival of the Prettiest: Using Aesthetics to Produce Outstanding Virtual Presentations

Design influences the way consumers look at our products. Advertisers and marketers have known this for ages: beauty attracts. Style, in addition to function, is definitely a differentiator.  So why not use similar aesthetic principles when we present our products and services via webinars? Quite often, in virtual sessions, the emphasis is more on information (or bulleted text) and less on design. What works when you present to a virtual audience is a balanced combination of form, function, and…feeling. 

Attend this session to learn several highly practical techniques that enable you to approach webinars with an aesthetic point of view. Leave the thick, obscure PowerPoint presentations behind. The world needs design-driven virtual sessions, the kind where the experience is just as important as the information.  By the end of this session, you will enable your own virtual audiences to replace the phrase "I am glad I attended" with "I want more".

Dennis Shiao Director of Product Marketing at INXPO, Author,
Generate Sales Leads With Virtual Events

11:15am - 12:00pm CT 
How to Generate Registrations and Attendees to Your Virtual Event

If you produce a virtual event and no one attends, does it make a sound? In this session, Dennis provides tips and strategies for generating registrations and attendees for your next virtual event.  Dennis provides the following step-by-step guide:

  • Define your virtual event “value proposition”
  • Define your target audience
  • Find your target audience, online and offline
  • Ideas and tips for messaging your target audience
  • How to incorporate social media marketing
  • How to convert registrants into attendees

Ken Molay President, Webinar Success  

12:15 - 1:00pm CT
Using Webinars to Engage Prospects

Marketing webinars can build sales leads and generate enthusiasm for your products and services. But only if you work effectively with your audience. The alternative is an event that drives potential customers away.  Learn the tricks of effective marketing presentations in this session.

Ken presents tips to help you engage prospects in marketing webinars. You set a tone for interaction with your prospects from initial marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determines whether your audience will advance along the sales cycle or drop out of your opportunity list. And post-event communications reinforces the impression they have of your company and competence.
Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects.  Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

Maria Pergolino Senior Director of Marketing at Marketo, Author, The Definitive Guide to B2B Social Media

1:15 - 2:00pm CT
Secret Sauce to Online Events: Tips to Building and Implementing Online Events that Over Perform

Events are a vital component of your demand generation and brand reinforcement programs, and represent a huge slice of your total marketing spend. So, how do you get the most from this critical channel without overtaxing your already limited resources? In this session, Maria will draw on her experience building online events to share valuable insights on ways to make yours a success.

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Author Bio:

Karen Gwynne
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