Virtual XChange - Your Website, Your Brand: Maximizing Impact, Technology and Trust

Karen Gwynne
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Key Takeaways

In this day and age, your organization’s website is likely the first touch-point between you and your customer. To be successful, it is critical that your branding is clear and engaging, your site is easily navigable and that your organization conveys a message of trust and reliability.

This full-day virtual event will show you how to implement key principles for website success, including:

»  The rules of website design and how to align it with your brand
»  Making your website mobile-ready
»  Creating a trust-worthy environment for your customers
...And more!
Registration is free and AMA members will receive exclusive access to conference speakers and give-a-ways!
The event is now on demand until February 8, 2012.

Speakers Sessions

Featured Keynote:

Porter Gale
Former CMO
Virgin America Airlines

Porter Gale is a professional public speaker, social media expert and entrepreneur with over 20 years of experience working in marketing, advertising and independent filmmaking. She has been a keynote speaker at numerous events, including The Economist Forum, Ad Age Digital Forum, Real Estate Connect, The THINK Conference, and more.

Your Website: Basic Philosophies and Questions To Ask Your Team

Ms. Gale's keynote will cover the importance of having a foundation of innovation and passion in your business. This foundation can be translated to all of your communications, including your web site. The presentation will include top line questions to ask such, "as are you achieving your goals, keeping up with social media trends, optimizing your site and more." Ms. Gale will reference several examples from Virgin America and will discuss the growth of social media and its impact on microsites, advertising and more.


 Ron Strauss
 Founder and Senior 
 Executive Officer
 Brandzone, LLC

Strauss is co-author of “Value Creation: The Power of Brand Equity.” Strauss works with CEO’s and their staffs in deploying the unique power of brands to motivate employees, suppliers, customers and other network partners to create meaning and purpose for all, sustainable competitive advantage, and economic value-added outcomes.

Website Branding: Essentials for Success

Why is it that some websites attract and engage visitors and are successful in converting them into customers, while other websites aren't? This session is designed to dig into the key attributes of successful web sites, including how they use Social Media, and give you the information you need to deploy them.

Ron will show you real-world examples of how other marketers are using these ideas, and how you can, too.

 Suzy McKee
 Senior Product
 Marketing Manager

Suzy McKee
, senior product marketing manager, is responsible for go-to-market strategies and sales enablement for Sitecore. Suzy comes to Sitecore with a 20-year career in marketing and marketing consulting experience. Prior to joining Sitecore, she led the product marketing function at Marketo, a leader in marketing automation and revenue analytics, and Lyris, a leading email service provider.


The 7 Habits of Highly Effective Websites

Stephen Covey, author of the best-selling book, The 7 Habits of Highly Effective People, identified important principles that also apply to websites. In this webinar, website expert Suzy McKee will discuss these principles and examine some of the most effective websites today.

During this session, you will learn how to:

  • Implement your site goals with consistency
  • Balance user experiences with site goals
  • Deliver value back to your web visitors
  • Evaluate what on your website doesn’t work


 Chi Modu
 Diverse Insights and

Chi’s company Diverse Insights is a research and strategy consultancy whose mission is to uncover game-changing insights and ideas that help drive a company’s bottom line.

Through, a subsidiary of Diverse Insights, he works closely with organizations like General Mills and the Bowery Mission of New York City to help them harness the power of mobile to extend their reach and to further build their brand awareness.  

Mobilize to Move Customers

New mobile technologies are putting the Internet in everyone’s hands.  A variety of mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off by avoiding key mistakes and maximizing the power of the platform.

In this webcast, Chi Modu of Diverse Insights and will give practical advice on the use of mobile devices in our culture and how to communicate effectively on the mobile platform and seamlessly integrate it into your broader digital presence.

 Mallika Chakravarti
 Director of Marketing

Mallika Chakravarti is a Subject Matter Expert on Marketing Optimization and Social Media technologies at Autonomy, Inc.  Leveraging her background in advertising and marketing technologies, Mallika is responsible for creating forward-thinking solutions that maximize revenue through engaging and relevant marketing campaigns and initiatives.



Building True Mobile Ready Experiences for a Mobile Savvy World

Marketers are able to connect with their audience through most of their waking hours largely due to mobile devices. But this comes with a price – customers are now saturated by the volume of messages coming to them from every direction, at every moment. The faster you can build and launch your mobile platform and the nimbleness with which you can optimize it, the sooner you can realize higher conversion rates.  In addition, targeting specifically for the mobile platform offers unique opportunities to maximize revenue. To do this you need to go beyond a simple mobile ready website and onto a true mobile experience.

Key Take Aways from this session will be:

  • The opportunities available for the mobile platform
  • How to maximize revenue through the mobile medium
  • How to target and optimize mobile campaign for higher conversion rates

More details will be added as they become available, so be sure to check back often!

Sponsored by: 




Author Bio:

Karen Gwynne
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