2013 Applied Research Methods

W Atlanta - Buckhead
3377 Peachtree Road NE, Atlanta, Georgia 30326
4/8/2013 7:45 AM - 4/10/2013 12:15 PM
Register before 3/15/2013 12:00 AM for early registration fee

Choose Your Focus >> All-Tutorial Training

The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and readily implemented solutions in Marketing Research.



Over this three day event, attendees are able to select and attend the tutorial session(s) that meet their learning needs.

Each tutorial will:

  • Provide a structured overview of the selected topic area
  • Identify and structure important methods and applications
  • Compare and contrast the given methods and applications for strengths and weaknesses
  • Use practical applications as en expository tool

Create your own learning experience and choose only the topics that are right for you! Choose from over 20 topics in:

  • Research Methods and Tools (Quantitative Focus, Customer Loyalty, Online Research)   
  • Business Understanding 
  • Leadership Skills for Market Researchers

 Click to View Full Schedule and Session Descriptions >>

Listen to a sneak peek podcast with Caleb Whitmore and find out what he has in-store for his tutorial on Google Analytics. 

Event Sponsored By:
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​Registration Fee: $250
2-Hour Tutorials:
Members - $280
Non-members - $340
 
4-Hour Tutorials:
Members - $340
Non-members - $370
 
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Conference Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund of tutorial fees, minus $15 per tutorial. Cancellations received after that date will receive a refund of tutorial fees, minus $30 per tutorial. Registration fee is not refundable. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given as of 03/25/2013 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

 

 

    Click to View Full Schedule and Tutorial Descriptions >>

    Full List of Tutorials
    A. Basic Statistics for Marketing Research

    B. Online Research Evolution: Panel Management and Community Research

    C. Multi-Tiered Funnel Optimization: Increasing Advertising ROI with Deeper Insights and Accurate Analytics
     
    D. Captivate Your Clients With Passionate Client Leadership
     
    E. Online Research Essentials

    F. Market Segmentation Basics
     
    G. Hidden Truths Hidden Treasures – Qualitative Moderating and
    Observational Research Techniques
     
    H. Presenting Results: How to Speak Marketing Research with a  Management Accent
     
    I. Measurement and Questionnaire Design
     
    J. Analyzing Customer Satisfaction Surveys
     
    K. Solving Problems with Marketing Research
     
    L. Conjoint and Discrete Choice Techniques: An Introduction and Comparison
     
    M. Introduction to Multivariate Analysis
     
    N. Balancing Data and Dialogue: Cultivating Insights that Matter
     
    O. Advanced Segmentation: Selected Topics

    P. Weighting the Data: Principles, Peril and Pitfalls

    Q. Leveraging Social Communities and Market Research
     
    R. Survey-Based Approaches to Pricing Research
     
    S. Linear Regression: A User’s Guide with Application Examples
     
    T. Session Title/Description/Speaker Information Forthcoming
     
    U. A Pragmatic Approach to Social Media Market Research
     
    V. Making Smarter Decisions with Google Analytics
     
    EE. Online Research Essentials

    GG. Hidden Truths Hidden Treasures – Qualitative Moderating and Observational Research Techniques

    II. Measurement and Questionnaire Design

     

    This event has passed and is unavailable for registration.

    W Atlanta - Buckhead
    3377 Peachtree Road NE
    Atlanta, GA 30326
    Phone: 1 678.500.3100
    Fax: 1 678.500.3105

    With upscale Buckhead shopping neighbors like Lenox Square Mall and Phipps Plaza, W Atlanta - Buckhead hotel isn't just a boutique hotel. It's a stylista's dream. Whether you go for fine shopping, fine dining or fine entertainment, the posh enclave of Buckhead Atlanta offers plenty of each. Experience the action at Rande Gerber's Whiskey Blue, Buckhead Atlanta's hippest rooftop bar, which beckons from the 12th floor. Enjoy the country-club cool feel of the Thom Filicia-designed Living Room or tempt your tastebuds at Market, which features an eclectic menu of favorites conceived by Jean-Georges Vongerichten. Give your body a workout in SWEAT®, the fully equipped fitness center, or give it some sun on the WET® deck, complete with the only infinity-edge pool overlooking famed Peachtree Road. Whatever you desire, this Atlanta Buckhead hotel has it all.

    Rates:
    $169.00 Single/Double occupancy
    (plus applicable state and local taxes, currently 16%. Taxes and fees are subject to change without notice)
    Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
    Rates are available two days prior and post of the meeting dates, based on availability.

    Reserve a room now

    The reservation cut-off date is Monday, March 11, 2013.
    The AMA has negotiated special group rates for the Marketing Workshop & Applied Research Methods Conference. Please contact the Reservations Department directly at 1 888.627.7063 and reference the American Marketing Association. You must make your hotel reservations by March 11, 2013 to qualify for the special group rate (based on availability). After March 11, 2013, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking. Deposits are refundable if cancellations are received at least (24) twenty-four hours prior to arrival.

    Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of $100.00. Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

    Hotel Features, Services & Accommodations
    Please visit W Atlanta - Buckhead for a full list of services & features.

    Area Attractions & Events
    Please visit Atlanta Convention & Visitors Bureau for area information.

    Conference Attire 
    Conference attire is business casual.  Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

    ADA
    The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
    ​AMA Travel Program
    American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Marketing Workshop & Applied Research Methods meeting in Atlanta (ATL). A travel window is valid 3 days before and after each meeting.
    You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code  in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
    You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

    Promotion Code: 2143DC

    Are you an AAdvantage member?  Enroll now.

    Tower Travel Management
    AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.
     
    Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
    ​Alamo Rent-A-Car
    Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

    Enterprise Rent-A-Car
    Great Cars. Low Rates. Free Pick-up.
    When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
    Pick-up and drop-off service is subject to geographic and other restrictions.

    National Car Rental
    As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.   
    Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.
    ​Directions to Hotel
    From Interstate 20 (East)
    From Interstate 20 West, merge onto Interstate 85 North (exit 57) towards Chattanooga/Greenville.
    Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming.
    Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway.
    Turn right onto Peachtree Road and you will arrive at the hotel shortly.
    Approximately 15 minutes

    From Interstate 85 (South)
    From Interstate 85 North, take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming.
    Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway.
    Turn right onto Peachtree Road and you will arrive at the hotel shortly.
    OR
    From Interstate 75 North, take Interstate 85 North towards Chattanooga/Greenville.
    Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming.
    Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway.
    Turn right onto Peachtree Road and you will arrive at the hotel shortly.
    Approximately 10 minutes

    From Interstate 85 or Interstate 75 (North)
    Driving on Interstate 85 South, exit at Chamblee Tucker Road (exit 94) towards Mercer University.
    Keep right at the fork and continue on Chamblee Tucker Road.
    Turn left onto Peachtree Industrial Boulevard for approximately four miles to the hotel.
    OR
    Driving on Interstate 75 South, exit at W. Paces Ferry Road (exit 255) towards US-41/Northside  Parkway.
    Turn left onto W. Paces Ferry Road NW and left onto Bolling Way NE.
    Turn right at Peachtree Road for approximately one mile to the hotel.
    Approximately 10 minutes

    From Hartsfield-Jackson Atlanta International Airport (ATL)
    Leaving on Airport Boulevard, merge onto Interstate 85 North toward Interstate 75 North.
    Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming.
    Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway.
    Turn right onto Peachtree Road and you will arrive at the hotel shortly.
    Approximately 24 minutes

    From Interstate 20 (West)
    From Interstate 20 East, merge onto Interstate 85 North (exit 57) towards Chattanooga/Greenville.
    Take the ramp to GA-400 North (exit 87) towards Buckhead/Cumming.
    Turn off at Lenox Road/GA-141 (exit 2) and merge onto Paul Coverdell Memorial Parkway.
    Turn right onto Peachtree Road and you will arrive at the hotel shortly.
    Approximately 15 minutes

    Transportation
    Hartsfield-Jackson Atlanta International Airport (ATL)
    Travel Distance: Approximately 20 miles

    Taxis
    The taxi fare to and from the airport is a flat rate of $32.00 each way, plus $2.00 for each additional person.

    MARTA
    Travelers can board the Metropolitan Atlanta Rapid Transit Authority (MARTA) train inside the airport. Train fare is $2.50. The MARTA Buckhead Station is approximately 0.3 miles from the hotel.   

    The hotel offers complimentary shuttle service to locations within 2 miles of the hotel.  Please contact Whatever/Whenever at 1 678.500.3100 to arrange the shuttle. This service is based on availability.
    If you require transportation assistance, or if you have any additional requests, please feel free to contact the hotel at 1 678.500.3100.

    Parking at the Hotel
    On-site valet underground parking is available for $32.00 per day, including in & out privileges (subject to change without notice).