Brendan Hurley


Brendan Hurley
Senior Vice President, Marketing & Communications
Goodwill of Greater Washington

Brendan Hurley is the Senior Vice President of Marketing & Communications for Goodwill of Greater Washington where he is responsible for the non-profit agency’s internal and external marketing & communications strategies covering its retail operations, contract services and job training programs.  He has been with Goodwill since October 2003.

Prior to Goodwill Industries, Brendan was the Director of Marketing for Clear Channel Radio in Washington, D.C., where he managed the regional corporate brand as well as the marketing departments for two of the company's largest radio stations, WBIG FM and WASH FM. In 2002, Brendan won an Achievement in Radio Award for producing the Expo for the Cure, in support of the Susan G. Komen Breast Cancer Foundation. Since arriving at Goodwill, Brendan has successfully led the effort to rebuild the organization’s brand, generating millions of dollars worth of earned media, and launching the first successful, revenue generating social media campaign in Goodwill history.  In November 2005, he was recognized by the Greater Washington Board of Trade for his contributions to the local business community; in January of 2006 Brendan was profiled in PR Week Magazine as one of four non-profit marketing executives in the country successful at “doing more with less”; and in 2010, Brendan was selected as one of the Top 20 CMOs in the greater Washington/Baltimore region by SmartCEO magazine.  Brendan’s marketing strategies have been featured on the front pages of The Washington Post and The Washington Times, as well as in The New York Times, Washington Business Journal, PR Week Magazine, Chronicle of Philanthropy, and on CNN, FOX News, NPR and MSNBC, among others.  His social media strategies have won three awards from the American Marketing Association and been presented as case studies on multiple marketing websites and at universities around the country. 

Brendan is the Immediate Past President of the Washington, DC chapter of the American Marketing Association, the Immediate Past Chair of the Greater Washington Board of Trade's Marketing & Communications Executive Network, a member of Leadership Greater Washington’s class of 2011, and the creator and writer of the On the Mark marketing blog.

Brendan received his MS in Marketing from Johns Hopkins University and a BA in Communications from James Madison University.  He resides in Northern Virginia with his wife Atsuko and their son, Jacob.

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