Chris Charyk’s 20 year professional career has focused on strategy and marketing consulting, with a special focus on the application of innovative analytical approaches. He is a leading expert in the application of dynamic modeling approaches for marketing strategy and planning. His consulting career has included leading major global engagements for a wide variety of market leaders across a broad range of industries, including CPG, Financial Services, Pharmaceuticals, and Information Technology and Services.
Before joining MarketingNPV, Chris was the Executive Director of Client Services for Integration, creators of Market ContactAudit (MCA), an industry leading brand communications assessment program. Prior to his tenure at Integration, Chris led the Marketing Accountability practice at EMM Group. In conjunction with the Association of National Advertisers, the Advertising Research Foundation, and other major marketing organizations, Chris has developed and taught numerous workshops in marketing metrics, analytics, and strategic planning.
Chris is an MBA graduate in Marketing and Information Technology from Columbia University, and holds a B.A., Honors, from Brown University.