Chris Everett established The Kensington Group in 1991 to serve executive-level management on a more selective basis to assist with the use and implementation of research information. The focused mission of the Kensington Group is providing "information and analysis for effective decisions." The Kensington Group expertise is in the areas of:
• Market Research
• Customer Relationship Measurement/Management
The Kensington Group has had the pleasure of serving a variety of clients in the consumer, commercial, industrial, and not-for-profit sectors during the past 19 years. This includes large Fortune 500 clients along with mid and small size companies and organizations as well as educational institutions across the country.
Before starting The Kensington Group, Chris Everett spent sixteen years serving the Fortune 500 research community while at Walker Research, now Walker Information. There he played an integral role in the custom research division as well as in the development of the measurement models and techniques. Some of his clients included:
Pacific Gas & Electric Co.
S. C. Johnson
Colonial Life & Accident Co.
Florida Power and Light
Chris is a frequent speaker at client companies, associations and universities. He is an executive member of the American Marketing Association and is a past president (2005-2006) of the national AMA Marketing Research Council. He has been an adjunct member of the Marian University (Indianapolis) faculty where he has taught Strategic Marketing, Marketing Research, and Promotion. He holds a MBA with concentrations in Marketing and Accounting from California State University, Fullerton, and a BA in Business Administration from Marian University in Indianapolis.
During much of his career, Chris has been successfully involved in joint consultant projects, many times satisfying client's needs by using the best of multiple organizations. The Kensington Group, Inc. strives to complement management's objectives through the use of a variety of qualitative and quantitative research and strategic alliances with the ultimate goal of providing "information and analysis for effective decisions."