Chuck Chakrapani


Dr. Chuck Chakrapani
Ted Rogers School of Management at Ryerson University


Current Positions
Dr Chuck Chakrapani is Research Mentor/Industry Liaison Advisor at Ted Rogers School of Management at Ryerson and a Senior Research Fellow at the Centre for the Study of Commercial Activity. He is Chief Knowledge Officer of the Blackstone Group in Chicago, past President of the Professional Marketing Research Society (now Marketing Research and Intelligence Association), Chairman of Investors Association of Canada, and a Fellow of the Royal Statistical Society.

Prior to joining Ryerson, Dr Chakrapani was the Chief Executive Officer of Millward Brown Canada. He has held academic appointments at the London Business School in England and at the University of Liverpool. A former Editor-in-Chief of the Canadian Journal of Marketing Research, he currently edits Marketing Research, a quarterly publication of the American Marketing Association.

Unsolicited endorsements
Chuck specializes in research methodology and advanced statistical methods. Chuck was elected Fellow of the Professional Marketing Research Society for his "outstanding contributions to marketing research in Canada." Professional Marketing (the official publication of the Australian Marketing Institute) described him as "one of the world's foremost authorities on customer behavior". Marketing News of the American Marketing Association wrote that "his [Chakrapani's] reputation is unparalleled". He is listed in Canadian Who's Who.

Speaking and publications
Chuck has been an invited speaker in England, the United States, Australia, Canada, Asia and the Middle East. He is the author of more than 10 books and 500 articles on marketing research and investments. His recent books include Modern Marketing Research Step-by-Step (with Ken Deal, 2005), Statistics in Market Research (2004), Marketing Research: State of the Art Perspectives (2000), and How to Measure Service Quality and Customer Satisfaction (1998).

Legal cases
Dr. Chakrapani has worked on many intellectual property cases and has provided expert witness in IP cases involving confusion.

Chuck is an active consultant and seminar leader. He works internationally and his clients include several multinational companies, marketing boards and government bodies.

Associated Events