Dawn Lego is the Senior Consultant with Lenskold Group. She leads client engagements, helping organizations measure, assess, and improve the performance and profitability of their marketing. Established in 1997, Lenskold Group (www.lenskold.com) offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Dawn has an extensive and diverse background having held positions as a senior marketing executive in healthcare and technology, and heading up her own consulting company. In her career of 20+ years in marketing, she has specialized in building client relationships, developing new business, designing marketing strategies, and improving marketing performance that lead emerging firms to significant growth and profitability. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.