Author, Founding Partner & Chief Executive Officer
Following a distinguished thirty-year career at two leading global advertising agencies, the leading global management consulting firm, the leading global brand consultancy, and his forming his own independent management consultancy, Gary co-founded and is the Chief Executive Officer of BUYOLOGY INC which is dedicated to helping structure, execute, interpret and execute solutions that rigorously measure and leverage non-conscious decision making.
Prior to Buyology, Gary founded and served as CEO of Redline Results an independent brand consultancy that transforms leading organizations into more efficient and effective high performing enterprises. Redline Results has advised companies such as R.W. Baird & Company, The Dow Chemical Company (DOW), infoGROUP (IUSA), Hewlett Packard (HPQ), Penske Truck Leasing, RecycleBank, The University of Chicago Booth School of Business, and YRC Worldwide (YRCW).
Prior to these entrepreneurial ventures, Gary served as the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Gary led transformational efforts on behalf of ADP Brokerage Services (Broadridge), AIG Insurance, American Marketing Association, Ann Taylor, A.T. Kearney, Robert W. Baird & Company, Bausch & Lomb, Boston Consulting Group, Capital One Financial, General Electric, Hills Pet Nutrition, Intel, Lincoln Center for the Performing Arts, McDonald's, Mellon Financial Corporation, New York Stock Exchange, Penske Truck Leasing, SAP, Philips, USSA, and YRC Worldwide. Gary was a member of Interbrand’s Global & North American Boards of Directors and one of five members of the New York Office Executive Committee. He also co-led the development of Interbrand’s global intellectual property.
Prior to joining Interbrand, Gary was a Partner at McKinsey & Company where he was a leader of the Branding Center of the Marketing & Sales Practice and served the most senior leaders of commanding financial services, retail, pharmaceutical and automotive clients. Before that, he spent twenty-three years at two global advertising agencies; he was the Managing Director (CEO) of D’Arcy St. Louis and the Senior Vice President, World Wide Head of Kraft Foods at Leo Burnett in Chicago.
Gary holds a BS from Carnegie Mellon (1976) and an MBA (1978) from the University of Chicago Graduate School of Business. He is a guest lecturer at the Columbia Business School, Carnegie Mellon’s Tepper School of Business and New York University. He has most recently spoken at the Association of National Advertisers (ANA), Australian Marketing Institute (AMI), Council of American Survey Research Organizations (CASRO), Neuro Connections Conference (Warsaw), University of Chicago Graduate School of Business, and Ohio State University Fischer College of Business. Gary is a City of Chicago Fellow, a Leadership Greater Chicago Fellow, sits on the James M. Kilts Center for Marketing Steering Committee and is a member of the Gastro-Intestinal Research Foundation board of directors.