Jay Aldous comes to Social Capital Partnerships from the U.S. Fund for UNICEF, where he was Chief Marketing and Communications Officer. There, Aldous was responsible for all marketing and communications for UNICEF within the United States. During his tenure he created UNICEF's call-to-action campaign, Believe in Zero, and UNICEF’s award winning clean water initiative, the Tap Project. In addition, he oversaw the U.S. Fund's Ambassador Program, and celebrity and sports relationships.
Previous to the U.S. Fund for UNICEF, Aldous was Senior Partner of The Brighton Group, a consultancy providing marketing and development services to nonprofit organizations. The Brighton Group works with a number of leading nonprofits to develop alliances between corporations and nonprofit organizations. While with The Brighton Group, Aldous developed corporate partnership and celebrity programs for organizations including Make-A-Wish Foundation International, Heifer Project International, the Leukemia & Lymphoma Society, Children's Miracle Network and America's Second Harvest (now Feeding America).
Before founding The Brighton Group, Aldous spent nine years with Children's Miracle Network developing innovative programs with corporate partners. As the Senior Vice President of Marketing, he was responsible for Children's Miracle Network's international corporate partnership initiatives that raised more than $150 million annually for children's hospitals.
Aldous was recognized as the 2008 Nonprofit Marketer of the Year by the American Marketing Association for his lifetime of leadership and achievement in the field of nonprofit marketing.
Aldous holds a B.S. in marketing and an M.B.A. from the University of Utah.
Outside interests include skiing, snowboarding, cycling and travel. Aldous is the past record holder of the world record for bicycling around the world (14,290 miles in 106 days) as well as a national age record for running 100 miles. He is based in Salt Lake City, Utah.