The President & CEO of The AIM Agency, Jeff Symon encourages his team to see the invisible, believe that anything is possible and aim beyond. The result: Since he founded the company in 1997, AIM has become an award-winning integrated marketing agency working with clients ranging from Sony Electronics and Johnson & Johnson to H&R Block and the Campbell Soup Company.
AIM develops strategic, creative and innovative solutions that build clients brands while growing their revenue. AIM is known by its clients for its holistic approach which includes business-based strategy, creativity and continuity from start to finish. As the driving force behind The AIM Agency’s business consulting and strategy practice, Jeff works with clients to develop incremental revenue opportunities which often includes capitalizing on the burgeoning multicultural market opportunity. Since 1998, Jeff has led the company’s engagements in developing Multicultural Go-To-Market Strategies for Hewlett-Packard, Schering Plough Healthcare, The Tylenol Brand, Abbott Laboratories, The California Department of Health Services, Sony Electronics and Merck & Co.
Jeff has also spearheaded the development of methodologies and tools that enable clients deploying the strategic solution, managing the process and monitoring the progress against the pre-established business objectives. One example is The AIM Agency’s proprietary DASH online tool provides clients with near real time access to every aspect of a their program – from planning through execution and ROI.
Recognizing the change in the consumer decision journey and emerging digital, social media, mobile, experiential and shopper/retail marketing practices, Jeff has been evolving AIM to meet these needs by moving from creating interruption-based communications to creating engaging connections and introducing a concept called “Branded Conversations™”.
Branded Conversations™ start with a proprietary process of mining data, observations, conversations and search online and offline. Engaging content is then developed based on the audience's pre-existing interests, leveraging social media as well as other non-traditional platforms to achieve distribution and response.
Jeff is also the driving force behind Four Screen Studios, a “studio of the future” that combines user-generated and professionally produced content across TV, internet, mobile devices and live event platforms. The venture’s first production, “All Access Karaoke,” aired on the CW network’s San Diego affiliate in 2009.
Prior to starting The AIM Agency, Jeff was the managing director of a Hispanic Direct response firm as well as held executive and management positions in marketing, promotions and sales at Televisa, the world’s largest producer and distributor of Spanish language content.
Jeff regularly speaks about marketing trends and best practices and is a co-chair of PMA’s Experiential Marketing Center of Excellence.
Case studies can be found at www.theaimagency.com as well as the company’s Hispanic practice at www.laagenciaaim.com. You can also follow Jeff at www.theaimagency.com blog and at twitter.com/theaimagency.