Centrac DC Marketing Research
Mr. Adler received his B.S.E. in Marketing and Decision Sciences from The Wharton School of the University of Pennsylvania. His professional experience includes over twenty-five years in various research and consulting assignments. Mr. Adler's expertise in both quantitative and qualitative research methods is applied to such areas as product testing, new product development and positioning, customer satisfaction studies, and advertising research. Mr. Adler is skilled in all areas of survey research, including study design, questionnaire development, and analysis. Mr. Adler has personally supervised well over 1,000 studies, and has analyzed results from hundreds more.
Prior to purchasing Centrac DC, Mr. Adler was Vice President of Woelfel Research, Inc., which was listed as one of Advertising Age's "Top 100" largest marketing research companies. Mr. Adler's previous experience also includes positions as Supervisor, Market Research for Procter & Gamble, and Senior Product Manager and Statewide Marketing Officer for Florida National Bank. Mr. Adler has worked across many categories, including: Beauty Care, Foods, Power Tools, Dental Supplies, Utilities, Gasoline Stations, Automotive Products, Industrial Products, Household Products, Lodging, Telecommunications, Retail Stores, Pharmaceuticals, Pharmaceutical Publications, Medical Devices, Mail Order Catalogs, Magazine Publishing, and Financial Services.
Mr. Adler has held a variety of positions in the Metropolitan Washington Chapter of the American Marketing Association including Assistant Vice President, Speaker Recruitment and Chairman, Annual Marketing Research Program & Trade Show. He is currently the Chair of the Chapter’s Market Research Special Interest Group. At the national level, Mr. Adler is a faculty member of AMA’s Market Research Boot Camp™. While at Wharton, Mr. Adler was AMA Membership Committee Co-chair. Mr. Adler is a Past President of the Mid-Atlantic Chapter of the Marketing Research Association, and is responsible for the Chapter's Job Bank. Mr. Adler also serves on the Association's National Business Services Work Group. Mr. Adler was the first Membership Director of the Pharmaceutical Marketing Research Group, and was the first member inducted into PMRG’s Circle of Excellence.
Mr. Adler is one of the first few individuals to receive Professional Researcher Certification at the Expert level from the Marketing Research Association. AMA is a PRC partner. The PRC certifies an individual is proficient in current research practices related to his or her job category, and signifies that the individual has met a stringent set of criteria and possesses the knowledge and practical experience in marketing research necessary to earn this esteemed credential.