James Lenskold is an international thought leader and recognized expert in measuring and improving Marketing ROI. He is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, recognized with the AMA-Berry Award as one of the five most influential marketing books of 2004). Since 1997 he has run the Lenskold Group, which offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations.
Jim’s career began at AT&T where he helped evolve the telecommunications leader from a monopoly to a well-respected competitive marketer in the mid-1980s through early 1990s. He helped form the customer acquisition and customer retention organizations and managed a $20 million marketing budget for retention strategy and customer loyalty marketing. Jim developed the key measurement models for AT&T’s retention marketing programs and developed innovative approaches to maximize corporate profits from marketing investments. He has been recognized with the highest level of awards for his accomplishments throughout his career at AT&T.
Between AT&T and Lenskold Group, Jim helped found a start-up technology company, Quality Technology Solutions, Inc., and held the position of Executive Vice President – Sales and Marketing. Jim earned his Master of Business Administration from Rutgers University Graduate School of Management where he supplemented his marketing and strategy experience with studies in entrepreneurial consultation and business finance.