Joshua Dodson, Chief Innovation Officer for Converge Consulting, is a Google Analytics Qualified Web expert who has worked with numerous colleges and universities to improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front end-and proving return on investment. His in-depth SEO experience ties campaigns to results to show true impact.
Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has published extensively on WordPress and his most recent publication for the American Library Association explores methods of Website architecture as related to academic libraries. Most recently, he has authored a certificate course for Higher Ed Experts on Google Analytics for higher education.