Kip Knight is president of KnightVision Marketing Inc., a leading marketing consultancy based in Silicon Valley. In addition to his marketing strategy consulting and seminar work, Kip is a venture partner with Thomvest Ventures and a director on the Netbase Board (a Silicon Valley start-up specializing in consumer based Internet analytics).
His career includes senior management and marketing positions with P&G, PepsiCo and eBay. Kip started his career in marketing research at Burke Marketing Research and has since worked in over 65 countries. He spent 10 years in brand management at Procter and Gamble in charge of brands such as Ivory Soap and worked on the development and launch of various new food and beverage brands.
He worked for 10 years in PepsiCo’s international restaurant division where he served in a variety of marketing and general management roles, including General Manager of North Latin America and the first head of marketing for KFC International. Kip also served as Chief Marketing Officer for Taco Bell based in Southern California.
From 2002 until 2008, Kip worked at eBay, the world’s largest e-commerce site. He was vice-president of marketing for eBay, North America. He was also responsible for managing eBay Canada, the leading e-commerce site in Canada. He was the first head of International Marketing and regional vice president for eBay for Latin America, Australia and Taiwan.
Kip also serves as the Dean of the U.S. Marketing Communication College at the U.S. State Department.
He earned his B.S. degree from Louisiana State University in marketing and his MBA from the University of Cincinnati.