Marcus provides a strong voice in shaping Alterian’s go-to-market inbound and outbound strategy, as well as technical leadership in deploying our own tools to track and measure our success. Additionally, he is a regular author for our blogs, ebooks, and whitepapers and even hosts our new senior leadership podcast series on transformational marketing processes that can be found on our site under Resources or subscribed to at iTunes.
Prior to Alterian, Marcus spent time with Razorfish, CSC, a boutique CRM/BI consultancy, and coaching a girl’s softball team in Japan. Marcus has worked with numerous clients, including Coach, Hallmark, Hot Topic, Purina, and Walgreens, to build co-op marketing applications, deploy integrated marketing platforms and build marketing databases. He has seen his work in print or presented through numerous media outlets and events such as: NCDM, CRM World, DMA Monthly, and The Economist.