Mark Burgess is a branding consultant, digital marketer, professor and content strategist. He has held senior-level traditional and digital marketing roles at AT&T, PricewaterhouseCoopers and McCann-Erickson.
Mark is co-founder and president of Blue Focus Marketing® LLC, a social branding consultancy that was awarded the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog. We believe in thinking differently about how you can build your brand from the inside out. We start with asking why. Mark is co-author of The Social Employee: How Great Companies Make Social Media Work, by McGraw-Hill. The book highlights the unique stories of several major companies actively engaged in cutting edge social branding and social business strategies.
Mark teaches in the MBA and Professional Science Masters programs at Rutgers Business School. He also creates and teaches executive education strategy courses for the Center for Management Development.
Mark is on the training faculty for the American Marketing Association teaching workshops on Integrated Marketing Communications (which he calls Brand Choreography). Mark also focuses on Content Marketing which eMarketer calls the “No. 1 marketing priority for 2013.”
Prior to creating Blue Focus Marketing, Mark held senior roles at AT&T in interactive marketing. He led PricewaterhouseCoopers Global Web team with responsibilities for global content strategy and content development. As a Vice President at McCann-Erickson, the number three ad agency in the world, Mark led the flagship L’Oreal and Sears advertising accounts in the New York and Chicago offices.
Mark and partner Cheryl Burgess (@ckburgess) are expert bloggers for AT&T writing about how businesses can leverage the power of integrated marketing and social media branding. On Twitter, Mark ranks in the top 1% of marketing professors worldwide (ranking by SMM Magazine) and can be found on Twitter at @mnburgess. Mark has an Executive MBA from Fairleigh Dickinson University and has earned executive education certificates at Dartmouth’s Tuck School of Business, the Duke University Fuqua School of Business and Disney Leadership University.