Senior Vice President, Customer Insights and Analytics
Paul Ballew joined Nationwide in November 2007 and currently serves as Nationwide’s Senior Vice President, Customer Insights and Analytics. In this capacity Mr. Ballew is responsible for building a single customer research, marketing strategy, information and data management, analytics and customer insights function.
Prior to joining Nationwide, Paul Ballew was employed by General Motors and served as General Motors Corporation’s Executive Director for Global Market and Industry Analysis. In this capacity he was responsible for the company’s research, forecasting, and sales, customer, economic and industry analysis. Mr. Ballew also directed the company’s Sales and Marketing strategic planning activities in North America and served as a senior director for global product planning activities. These activities included serving as one of the company’s key strategists and the company’s primary spokesperson on sales, industry and market conditions.
Prior to joining GM Mr. Ballew was a Partner for J.D. Power and Associates from 1995 to 1999. In his capacity at J.D. Power he was responsible for global analysis, forecasting and the establishment of the firm’s consulting activities. During his tenure he was the company’s senior advisor on industry conditions and corporate strategies.
Before joining J.D. Power, Mr. Ballew was a Research Officer and Senior Economist with the Federal Reserve from 1988 to 1995 specializing on the automotive industry. Responsibilities included overseeing the Fed’s automotive research activities, serving as an advisor to the President of Federal Reserve Bank of Chicago and advising the Board of Governors. Mr. Ballew also served in an advisory capacity to the FOMC and participated in monetary policy deliberations.
Mr. Ballew maintains his advisory role with the Fed as well as serving a number of Boards of non-profit organizations.