Peggy Emmelhainz


Peggy Emmelhainz, Ph.D.
Academic Coordinator
Terry College of Business at the University of Georgia

Peggy Emmelhainz, Ph.D. is the faculty director of the Advanced School of Marketing Research and is the academic coordinator for the undergraduate marketing program at the Terry College of Business at the University of Georgia.  She received her Ph.D. in Marketing and Logistics from The Ohio State University.  She holds a M.S. from the Air Force Institute of Technology and B.A. from Trinity University.  Her teaching interests include Principles of Marketing, Services Marketing, Marketing Research, and Supply Chain Management.  Peggy’s research interests include electronic commerce, customer satisfaction, and strategic partnerships.  Her research has resulted in over 40 articles in publications such as the Journal of Retailing, the Journal of Marketing Theory and Practice, the Journal of Market Focused Management, the Journal of Business Logistics, the Journal of International Logistics, and the International Journal of Supply Chain Management.  She is the author of the book entitled, “Electronic Data Interchange: A Total Management Guide,” which has been translated into Japanese and French. Prior to the joining the faculty at the University of Georgia in 2000, Peggy was First Coast Systems Professor of Marketing at the University of North Florida. 

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