President, Chief Marketing Advisor
Group Newhouse, American Lung Association
Reji is President of Group Newhouse, a marketing management consulting firm and is also Chief Marketing Advisor for the American Lung Association. For the American Lung Association, Reji works to identify strategic growth opportunities and define opportunities to improve marketing effectiveness. Group Newhouse partners with other firms, both profit and non-profit, to develop innovative programs to realize profitable revenue and align marketing, sales, and operational efforts. His client experience includes American Red Cross, Girls on the Run International, Recreational Boating Foundation, Kia Motors, Lennox Air Conditioning, Royal Bank of Canada, GlaxoSmithKline, and Lockheed Martin. Reji holds an MBA from Wake Forest University.