If you’ve been in health care marketing for even a nanosecond, you’re likely familiar with Rhoda Weiss for her many outstanding achievements as health care executive, consultant and speaker to 700+ organizations and extensive leadership of national organizations. Founding president of American Hospital Association Society for Healthcare Strategy & Marketing Development and first recipient of its Award for Individual Excellence, she’s past national chair/CEO of Public Relations Society of America, receiving its Health Academy Lifetime Achievement and Educator Academy Ferguson Awards. AMA Marketing Health Services editor and columnist, Dr. Weiss was named UCLA Extension Distinguished Instructor, Kellogg Foundation Fellow and Women in Health Administration president. Her recent dissertation focused on branding and name changes among health providers. She’s written 300 journal articles and a book, Managing Health Care Reform: Ideas for Leaders. Her client list is a who’s who of health systems, hospitals, insurers, home health, hospice, mental health, aging programs and others. She’s been interviewed for CNN, Wall Street Journal, New York Times, HealthLeaders, Los Angeles Business Journal, Provider, Modern Healthcare, AP, Public Radio, Inc, Healthcare Marketing Report, CFO Zone, Baltimore Sun, Washington Times, Crain’s Business and scores more. She’s created multitudes of successful marketing and communications plans, partnerships and strategies.