Rich manages the development of new major accounts in BSD's strategy practice, and provides executive sponsorship and senior program support to several of BSD's large engagements in the academic, cultural, and healthcare markets, including institutional change management, annual fund, membership development, and stewardship programs.
Over his professional career in direct response fundraising and engagement programs, Rich has provided strategic direction and support to direct mail and Internet programs at a long list of nonprofit, political, and commercial organizations, including the DSCC and three Democratic Presidential campaigns, and more than 50 nonprofits and issue advocacy organizations.
Rich began his work in the field as a direct mail account executive at National Direct Marketing in Los Angeles almost 20 years ago. He was a co-founder of NetResponse, the Washington, DC-based Internet professional services firm that was acquired by iXL, Inc. in 1998; and of BusyTonight, a search engine technology company in New York. From 2001 to 2004, he owned and operated Peachtree Highway Books, a neighborhood bookstore with a national direct response program in Atlanta’s historic Candler Park neighborhood.
He holds an A.B. degree from Harvard College and lives in lower Manhattan, in a former commercial building two blocks from the World Trade Center site.