Robert is the lead Principal of Growth Strategy/Innovation, a global consulting firm specializing in strategic brand innovation consulting for Fortune 500 companies. With more than 25 years of consulting experience, Mr. Kincaide focuses on new product development and creating new value propositions for existing products/services/companies- all based on creating meaningful differentiation. Robert has developed strategic brand solutions for business to consumer and business to business companies in a variety of categories ranging from consumer products, financial, pharmaceuticals, telecom, and entertainment industries.
Prior to his consulting activities, Bob’s corporate experience includes brand management at Proctor & Gamble. Bob holds an undergraduate degree in economics and Masters of Business Administration.
Bob instructs the Strategic Brand Development and Strategic Marketing Roadmap seminars for the American Market Associations. He also leads the brand renewal and new product seminars for the semi-annual AMA Marketing Workshops Series. Bob has spoken at international strategic brand development conferences in North America, Europe and Asia.