Tanya M. Diggs is the Principal Marketing Consultant for Diggs Consulting. She has over 19 years of experience with major brands across multiple industries in Strategic Marketing, Integrated Marketing, Alliances and Partnership Marketing and Business Development for luxury, consumer electronics and consumer brands.
Prior to leading her own consulting practice, Ms. Diggs was the Director of Corporate Marketing for Sony Electronics. As the Director for the Information Technology Products Division she was responsible for the VAIO notebook and desktops series and optical storage business for business and consumer segments, which generated over $1.5 billion in revenue for Sony Electronics in the US. Additionally while at Sony, she led the organization in achieving a number of firsts in marketing campaigns targeting Emerging Markets consumers. Responsibilities included creating innovative marketing strategies, national advertising and in channel marketing campaigns that drove revenue and brand loyalty within Emerging Markets in the U.S. Her primary role was to develop business plans and strategies focusing on creating new revenues by generating sales, excitement and brand affinity with targeted consumers. Prior to joining Sony Electronics, Ms. Diggs has held senior level business development and marketing strategy positions with AT&T, Gateway Computers and other internet companies.
Ms. Diggs has achieved numerous business awards and recognition, and has been a speaker and panelists at business conferences. At AT&T, she was selected for Leader’s Council as one of the top 2% of sales people in the world for AT&T and was also nominated to participate in the Sony University Global Network Program with high potential leaders from around the world in Sony to make recommendations to the Chairman on Sony’s future business strategies.
Ms. Diggs received both a Bachelor of Science degree in Marketing and an M.B.A. from the University of Southern California. She is a former board member of the San Diego-Imperial County Chapter of the Girl Scouts. Ms. Diggs resides in San Diego, California with her 16 year old son, Oren.