President and CEO
About Marketing Solutions, Inc. (AMS)
Terry Soto is President and CEO of About Marketing Solutions, Inc. (AMS), a Burbank, California-based management consulting firm which specializes in the U.S. Hispanic market. She is a well-respected voice in Hispanic market strategy consulting, working with Fortune 500 companies to help them create the necessary product and service strategies, achieve efficient organizational alignment and build internal cross-functional competencies to accelerate and sustain profitable Hispanic market success. Terry's consulting expertise spans a broad range of industries including companies such as Wells Fargo Bank, Citibank, AMTRAK, Coca Cola, Levy’s, Kraft Foods, Walgreens, Dean Foods, Disney Consumer Products, Food Lion, Universal Studios Television, American Cancer Society, United States Postal Service, Ringling Bros., T-Mobile, Absolut Vodka and others.
Her most recent written work includes the book; Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative which shares her consulting process for creating aligned and efficient Hispanic business strategies for corporate America. The book is already used as a textbook in universities and drives her regular lectures on Hispanic Market Strategy at NYU and Pepperdine University, Business School where she earned her MBA. She is also a frequent speaker at corporate and industry conferences and is often a key resource to trade publications.
Prior to founding About Marketing Solutions, Terry was Managing Partner / VP of Strategy and Client Services at cruz/kravetz:IDEAS, where for almost 10 years she managed clients such as Harris Bank, MoneyGram, Kraft Foods, Campbell Soup Company, El Pollo Loco, Lincoln-Mercury, Mexicana Airlines, Pennzoil Motor Oil and others. Previously, Terry was at Chiat/Day Advertising where she became the first British-Trained Hispanic account planner supporting brand and regional strategy efforts for the Nissan Pathfinder and Truck models. She started her career in motion picture marketing research working for The National Research Group and later Lieberman Research Worldwide, and Research Resources, Inc., where she participated in the design of AC Nielsen's first Hispanic enumeration study to measure U.S. Hispanics’ television viewing habits.
Terry serves as President of The National Society of Hispanic MBAs Los Angeles Chapter and works diligently alongside her Board and Corporate partners on creating and offering professional and leadership development and career advancement support for MBA members and on creating access to higher education for undergraduate members.
Terry is a native of Guayaquil, Ecuador and is completely bilingual and bicultural. Her passion is traveling and immersing herself in the diverse cultures found in the many countries she has visited over the years; "It is a constant source of inspiration for maintaining compassion, creativity and optimism in my life and profession."