For over two decades, Tony Babinec has specialized in the application of statistical and data mining methods to the solution of business problems. Tony has multiple degrees from the University of Chicago, where he studied Advanced Statistics and Survey Research. Prior to AB Analytics, Tony worked at SPSS Inc. in a variety of technical and managerial roles. He has presented at the AMA’s Applied Research Methods Conference, the AMA’s ART Forum, Henry Stewart Conferences, the Sawtooth Software Conference, Statistical Innovation’s Statistical Modeling Week, and numerous professional meetings. He is on the Board of Directors of the Chicago Chapter of the American Statistical Association, where he has held various offices including President. He is on the Editorial Board of the Journal of Targeting, Measurement and Analysis for Marketing.